Manager Business Development

Company Description

Wondrlab India is India's largest platform-first martech startup, focused on helping brands grow through technology-driven marketing solutions. The company brings together data, digital platforms, and creative thinking to deliver measurable business impact for clients across industries. Teams at Wondrlab work at the intersection of marketing, technology, and media, providing integrated solutions that span strategy, execution, and optimization. The organization offers a fast-paced, innovation-focused environment where

professionals can contribute to building scalable, next-generation marketing products and services.

Role Overview

We are looking for a commercially driven Manager – Business Development to lead new client acquisition and revenue growth for Wondrlab's Influencer Marketing vertical. The role involves identifying high-potential opportunities, building strategic client relationships, leading pitches and negotiations, and converting prospects into sustainable business partnerships.

Experience: 5–8 years

Key Responsibilities

• Develop and execute business development plans aligned with the vertical's revenue, acquisition and growth objectives.
• Identify high-potential brands, agencies, categories and strategic partnerships to build a robust new-business pipeline.
• Own the business development lifecycle from prospecting and lead qualification to pitching, negotiation, closure and handover.
• Build relationships with marketing heads, brand managers, agency leaders and other key decision-makers.
• Lead customised pitches, proposals and presentations showcasing influencer marketing solutions and relevant campaign opportunities.
• Collaborate with Client Servicing, Strategy, Creative and Influencer Partnerships teams to develop differentiated client solutions.
• Lead commercial discussions, negotiate pricing and structure proposals that balance client requirements with profitability.
• Own business development targets and monitor pipeline value, conversion rates, revenue achievement and sales forecasts.
• Identify opportunities for repeat business, cross-selling and partnerships across Wondrlab's wider marketing capabilities.
• Track competitor offerings, industry developments, brand marketing activity and emerging opportunities to inform business development strategy.
• Maintain accurate pipeline reports, forecasts and management updates, highlighting conversion risks and growth opportunities.
• Develop scalable sales processes, pitch materials and market positioning for the Influencer Marketing vertical.

Qualifications

• Bachelor's degree in Marketing, Business Management or a related discipline; a postgraduate qualification is an advantage.
• 5–8 years of experience in business development, sales, client acquisition or agency growth.
• Demonstrated ability to independently generate leads, lead pitches, negotiate commercials and close business.
• Experience in influencer marketing, digital advertising, integrated marketing or a related agency environment is preferred.

Desired Competencies

• Strong prospecting, pipeline management and sales forecasting.
• Strong business development and revenue ownership
• Commercial negotiation, pricing and profitability management.
• Senior stakeholder engagement and relationship building.
• Solution selling, pitch leadership and presentation skills.
• Data-driven decision-making and market analysis.
• Strong collaboration, ownership and execution capabilities.