Main Duties & Responsibilities
The Loyalty and Direct Marketing Manager is a key member of the marketing team, responsible for our loyalty programs in Australia and USA and email and SMS marketing to engage and retain customers across both markets. The role focuses on fostering customer loyalty, driving repeat business, and maximizing the lifetime value of customers through targeted email communications and rewards.
As the Loyalty and Direct Marketing Manager, you will play a vital role in building strong relationships with customers and maximizing their lifetime value to the business. Your strategic thinking, data-driven approach, and creative flair will be crucial in driving customer loyalty and engagement through well executed email marketing campaigns and loyalty initiatives. Please note that this role is a 100% permanent work-from-home employment.
Benefits & Perks
- Permanent Work from Home
- Government Mandated Benefits & Contributions
- Health Insurance Coverage
Schedule
- Monday to Friday, 8:00 AM to 5:00 PM Sydney time with 1 hour unpaid lunch (40 hrs per week)
Key Responsibilities
Email Marketing Campaigns
- Plan and execute email marketing campaigns aligned with overall marketing
- Segment the customer database based on various criteria (e.g., preferred riding style,
- propensity to spend, geography) to ensure personalized and relevant communications.
- Create compelling and engaging email content, including newsletters, promotional
- offers, event invitations, and product updates. objectives, product launches, and seasonal promotions.
Marketing Automation
- Utilize marketing automation tools to schedule, deploy, and track email campaigns.
- A/B test different email variations and offers to optimize open rates, click-through
- rates, and conversion rates.
- Monitor and analyze email performance metrics to identify areas of improvement and inform future strategies.
Loyalty Program Development
- Develop and implement customer loyalty strategies and programs to increase
- customer retention and repeat purchases.
- Analyze customer data to identify trends, preferences, and opportunities for
- improving loyalty initiatives.
- Collaborate with cross-functional teams to design and implement loyalty program
- enhancements, promotions, and rewards.
Customer Retention and Engagement
- Implement strategies to enhance customer satisfaction throughout the customer
- journey and turn customers into advocates for the company.
- Develop retention-focused communications to nurture long-term relationships with
- customers.
- Address customer feedback and concerns promptly and effectively to foster positive
- customer experiences.
- Work with internal Customer Service leaders to suggest and implement strategies
- and process improvements, enhancing the customer experience and satisfaction.
Data Analysis and Reporting
- Regularly analyze the performance of loyalty programs and email campaigns,
- providing actionable insights and recommendations.
- Track key performance indicators (KPIs) such as customer retention rate, average
- order value, average items per order, and customer lifetime value.
- Prepare reports and presentations to communicate results and progress to
- stakeholders.
Compliance and Best Practices
- Ensure compliance with relevant data protection and email marketing regulations
- (e.g., GDPR, CAN-SPAM Act).
- Stay up-to-date with industry best practices and trends in loyalty programs and email
- marketing.
Leadership
- Identify areas for process improvement and implement efficiency measures to
- optimize workflows and productivity, encouraging a culture of continuous
- improvement and innovation within the team.
- Prepare and manage budgets ensuring financial resources are allocated efficiently
- and in line with organizational objectives.
- Monitor budget variances and implement cost-saving measures where applicable.
- Demonstrate sound judgement in complex situations, balancing risks and benefits.
- Foster open communication and collaboration within the team and across
- departments to ensure the seamless flow of information and ideas.
Process Improvement & AI Utilization
- Strategically integrates AI solutions across various team functions to optimize
- processes, improve resource allocation, and drive measurable improvements in
- operational performance.
- Evaluate AI's impact on key metrics, ensuring its deployment contributes to significant gains in efficiency and supports broader organizational objectives.
Requirements:
- 4+ years of experience in Email marketing, Marketing automation, Customer retention, Loyalty programs
- Familiarity with marketing automation platforms (e.g., Klaviyo) and customer relationship management (CRM) systems.
- Excellent written communication and copywriting skills.
- Experience with customer service platforms (e.g., Freshdesk) is a plus.
- Basic knowledge of HTML and CSS for email template customization is a plus.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Creative mindset and ability to think outside the box.
- Understanding of customer behavior and segmentation strategies.
- Strong project management skills, with the ability to multitask and meet deadlines.
- Team player with excellent cross department collaboration and interpersonal skills.
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
Values
Our client's company values are integral to their culture and success. We expect that you embrace their core values, with behaviors and actions that:
- Delight the Customer
- Focus on the Process
- Take responsibility
- Learn Grow and Develop
- One Team Together
Note
- Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
Important Disclaimer
- BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official social media platforms: Facebook, LinkedIn, TikTok, TikTok LATAM, Instagram LATAM
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