Local SEO Specialist

We're looking for a Local SEO Specialist to lead the client-side execution on GMB's and local SEO for a growing SEO agency Opt Digital.

The OTE compensation will be $1,200 - $1,700/month/ with performance incentives tied to client retention, referrals, and campaign outcomes.

We're a digital marketing agency focused on helping local trades and service businesses grow through search.

By 2026, our goal is to become the most trusted name in Local SEO across New Zealand, USA and Australia for service businesses.

We work with roofers, electricians, landscapers, plumbers, fencers, and home service providers and we help them get found on Google, generate consistent inbound leads, and scale their businesses through structured, execution-focused SEO, branding, & lead nurturing + a mix of back end automations, and systemisation

Our team currently includes SEO strategists, content writers, designers, and developers. We've built a clear 4-month campaign model that helps clients rank faster and see measurable growth in call volume and visibility.

Now, we need someone to own the client-side delivery, lead communication, and ensure our campaigns stay on track and deliver outcomes.

This is where the Local SEO Specialist role comes into play.

What the Role Entails:

• Weekly reviews of client performance what changed, what worked, what didn't
• Strategy execution Implementation of each phase of our local campaign to ensure clients crush it & dominate their local area, using methods like schema stacking, map stacking, content optimisation and using tools like Semrush, Make.com / Zapier / n8n, WordPress, etc
• Reporting on outcomes using plain English to translate ranking and traffic metrics into results that make sense to the business owner
• Updating & Optimising GMB's to rank up there with the top competitors

Skills We're Looking For

This role is equal parts project manager, strategist, communicator. You don't need to be a technical SEO, but you do need to know how things work and how to lead a campaign from start to finish.

• 2+ years of experience in Local SEO specifically
• Working knowledge of local SEO GMB, on-page optimization, location/service pages, citations, internal linking, schema, and basic tech SEO
• Comfortable managing 2050 GMB's concurrently without losing attention to detail
• Strong communication skills able to confidently lead calls, send updates, and speak clearly with clients who don't know SEO
• Experience using tools like SEMrush, GA4, GSC, BrightLocal, and Local Viking
• Comfortable using ClickUp, Google Workspace, WordPress, and automation tools (Zapier / Make)
• Able to troubleshoot issues, coordinate internally, and keep timelines moving

What We Offer

• Performance bonuses tied to client retention and referrals
• Fully remote work from anywhere in the world
• A fast-growing agency with clear processes, defined campaign stages, and a real opportunity to grow with the business
• A supportive team across content, SEO, dev, and design you're not alone in delivery
• Direct access to leadership, no red tape, and input on improving systems and processes
• The chance to make a real impact not just in the agency, but in the businesses we support every day

We're reviewing applicants now and will be in touch quickly with those who are the right match.

Thanks for your time,

• The Opt Digital Team