Local SEO Specialist (BrightLocal experience is required)

Fresher

This job is no longer accepting applications

Job Description

Develop and execute a comprehensive local SEO strategy for 100+ service areas across Australia
Optimize Google Business Profiles (GBP), directories, citations, and NAP consistency
Conduct keyword research focused on local intent and develop content calendars for local landing pages
Perform on-page SEO: metadata, schema markup, internal linking, and URL structuring
Coordinate with the content team to produce SEO-optimized articles, service pages, and blog posts
Analyze performance using tools such as BrightLocal, Google Search Console, and SEMrush
Recommend and assist with building high-quality backlinks to improve domain and page authority
Monitor keyword rankings and produce regular performance reports
Audit competitor local SEO performance and provide actionable insights
Identify technical SEO issues and collaborate with developers/designers for fixes
Create and optimize multiple GBP listings; manage reviews, categories, and location-specific content.
Ensure Name, Address, and Phone Number consistency across the web (including local citations and directories).
Collaborate with the marketing team on outreach campaigns, reputation management, and content repurposing