Local Product Experiences Lead, APAC

Approximately 90% of people use Meta's products from outside of North America, and we continue to expand internationally. Our team plays a crucial role in breaking down barriers for the international community to support Meta's mission of building the future of human connection. As a Local Product Experiences Lead for APAC, you will lead a team of product marketing managers responsible for shaping how Meta's family of apps and services are positioned, launched, and adopted across diverse APAC markets. You will partner closely with global product, policy, and go-to-market teams to ensure that product strategies are locally relevant, locally adapted, and effective in driving product adoption — helping us deliver locally relevant product experiences across global markets.

Local Product Experiences Lead, APAC Responsibilities:

• Lead and develop a team of product marketing managers across APAC, setting strategic direction and fostering a collaborative team culture focused on clear goals, regular feedback, and professional development
• Develop and execute Southeast Asia strategy by identifying high-impact opportunities for Meta products across the region
• Develop deep understanding of local consumer behaviors and market dynamics, and partner with global product teams to ensure these insights inform product development and roadmap prioritization
• Serve as the primary regional voice for product marketing in executive and cross-functional forums, communicating market needs and performance outcomes to leadership
• Build scalable frameworks and playbooks for localizing product experiences that can be applied consistently across diverse APAC markets
• Manage relationships with regional stakeholders including local business teams, agency partners, and external industry groups to amplify product marketing impact
  
  

Minimum Qualifications:

• 3+ years of people management experience, including coaching, developing, and retaining talent
• Experience leading product launches and go-to-market programs across multiple APAC markets, with demonstrated understanding of regional consumer and business dynamics
• Experience partnering with product management and cross-functional teams to influence product strategy and roadmap decisions based on market insights
• Experience communicating strategic recommendations and performance outcomes to leadership through written and verbal formats
  
  

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience working in a global technology company with regional responsibilities
• Demonstrated ability to build regional marketing frameworks and playbooks that scale across culturally diverse markets
• Familiarity with the regulatory, competitive, and digital ecosystem landscape across key APAC markets including Southeast Asia, India, and Northeast Asia
• Professional working proficiency in one or more Southeast Asian languages (e.g., Bahasa, Thai, Vietnamese) to support localization of product experiences and engagement with regional stakeholders in Southeast Asian markets, with deep familiarity of Southeast Asian markets and the digital product landscape
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.