About DigiPlus Interactive Corp.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates PeryaGame and GameZone, with more to come. For more information, visit: https://digiplus.com.ph
Role Purpose
The Livestream Senior Manager leads BingoPlus livestream strategy as a brand, entertainment, education, and user engagement channel. This role ensures livestreaming is not treated only as a tactical broadcast, but as a measurable content ecosystem that supports brand experience, user interaction, product education, campaign moments, and creator-led entertainment.
Key Responsibilities
- Build BingoPlus livestream strategy, including formats, content pillars, hosts, creators, agency model, user journey, and performance measurement.
- Define the role of livestream within the broader brand communications ecosystem: campaign launch, entertainment show, VIP engagement, community interaction, product education, and promotional support.
- Develop livestream formats suitable for BingoPlus upgraded audience, including professionals, mature players, MSMEs, VIP users, and entertainment fans.
- Manage livestream agencies, hosts, production partners, creators, and internal stakeholders.
- Create livestream programming calendars connected to campaigns, events, product launches, holidays, VIP moments, and social media amplification.
- Work with Social, KOL, PR, CRM, Product, VIP, Legal, Compliance, and Performance teams to ensure livestream content is engaging, responsible, and measurable.
- Build clear livestream scripts, run-of-show documents, host briefing guides, engagement mechanics, and post-live content repurposing plans.
- Track livestream performance and optimize based on audience retention, engagement, traffic, participation, acquisition support, and content reuse.
- Evaluate agency cost-efficiency, production quality, creative capability, and ROI.
Success Metrics
- Live views and unique viewers
- Average watch time
- Engagement rate during live
- Click-through or traffic contribution
- Qualified participation
- Cost per viewer / cost per engaged viewer
- Content repurposing output
- Agency performance versus cost
- Campaign lift from livestream support
- GGR conversion
Experience Requirement
- 7–10 years total work experience in livestreaming, digital content production, entertainment programming, creator commerce, social commerce, or video production.
- At least 3–5 years managing livestream operations, hosts, creators, agencies, production teams, or branded content programs.
- Must understand livestream formats, run-of-show planning, host briefing, audience engagement, production flow, and post-live content repurposing.
- Experience in TikTok, Facebook Live, YouTube, e-commerce livestreaming, gaming, entertainment, or creator-led content is preferred.
- Agency management experience is important.
Key Capabilities
- Strong livestream programming and production management
- Ability to manage agencies, hosts, and production teams
- Strong understanding of audience engagement mechanics
- Ability to balance entertainment, compliance, and business objectives
- Good judgment on cost-efficiency and agency quality
- Strong scripting and run-of-show discipline
- Data-driven optimization
- Ability to repurpose livestream content into social and campaign assets
Ideal Candidate
The ideal candidate understands both creative programming and operational discipline. They should know how to judge whether an agency is useful, cost-efficient, and capable of producing content that supports the brand.
