The Imaginarium is an agency born in B2B that serves both B2B and B2C clients, and a significant portion of our media work runs through LinkedIn. We are looking for an experienced LinkedIn Media Manager who is deeply comfortable managing paid social campaigns with LinkedIn as a primary platform, and who potentially brings the skills to run media across social media and programmatic ad platforms.
This role is structured as a contractor engagement at 20 to 30 hours per week. Candidates must be available during standard US working hours, approximately 9-5pm Eastern Time Zone, and able to participate in client and internal meetings within that window.
Responsibilities
Platform Execution
Own campaign setup, trafficking, and launch with LinkedIn as the primary platform, proficiency in the following:
- Build and optimize campaigns
- Develop audience segments leveraging LinkedIn's firmographic, job function, seniority, and account targeting to reach specific buying personas within target accounts
- Integrate LinkedIn campaigns with ABM platforms to align media delivery with account intent signals and buying stage
- Monitor and optimize delivery, engagement, lead quality, and cost metrics; proactively identify and resolve underperformance
- Design and execute A/B tests across creative, audience, and bidding strategies
Reporting and Client Communication
- Pull platform data and synthesize performance into clear, client-ready reporting
- Translate campaign results into meaningful insights and recommended next steps
- Participate in client calls and status meetings as needed, communicating performance with confidence and clarity
Collaboration and Operations
- Coordinate with internal strategists and account leads to align media execution with broader campaign strategy
- Maintain organized campaign records including naming conventions, budget trackers, and platform documentation
- Stay current on platform updates, policy changes, and emerging formats that may affect campaign strategy or delivery
Qualifications
- 4 or more years of hands-on experience planning and buying paid social media
- Solid understanding of ABM as a B2B go-to-market strategy and how paid media supports pipeline generation
- Deep fluency in LinkedIn Campaign Manager, including B2B audience segmentation, matched audiences, lead gen forms, and campaign optimization within that environment
- Ability to manage multiple accounts simultaneously
- Clear communication skills, both written and verbal, with the comfort to present work directly to clients
