Linkedin Lead Generation & Personal Brand Manager
Hybrid (Cebu) | Reports to: CEO | Day Shift (7:00am - 4:00pm)
You own the CEO's LinkedIn presence end-to-end — driving network growth, daily engagement, and a consistent flow of qualified leads into the GoTeam sales pipeline.
This role exists to turn LinkedIn into a predictable lead generation engine. You will manage everything from content scheduling and community engagement to cold outreach and CRM logging — ensuring no opportunity is missed, and every interaction moves the business forward.
This role is best suited for someone proactive, highly organised, and fluent in LinkedIn's ecosystem — someone who treats follower growth and pipeline generation as metrics they personally own.
YOU'RE LIKELY A STRONG FIT IF YOU HAVE
- At least 2–3 years of experience managing LinkedIn for a personal brand, executive, or B2B business.
- Hands-on experience with LinkedIn Sales Navigator, organic outreach, and DM-based lead generation.
- Proven ability to grow an audience, drive engagement, and convert connections into booked meetings.
- Experience logging and managing leads in a CRM system (HubSpot preferred).
- Strong written communication skills for crafting personalised, on-brand outreach messages.
STRONG SIGNALS
- Experience supporting a founder, CEO, or executive's personal brand on LinkedIn.
- Familiarity with content scheduling tools such as Taplio, Buffer, or Shield.
- Understanding of LinkedIn's algorithm, engagement triggers, and spam-avoidance best practices.
- Exposure to AI tools or automation platforms for productivity or workflow optimisation.
- Experience creating or maintaining SOPs for outreach sequences or content workflows.
RESPONSIBILITY PILLARS
Network Building & Connection Management
- Audit and connect with all 1,200+ GoTeam team members and 450+ client points of contact with personalised messages.
- Onboard new team members and client POCs into the CEO's network on an ongoing basis.
- Send connection requests with personalised messages to profile viewers; follow up with a value-led message 2–3 days after acceptance.
- Actively connect with leads currently in the sales process.
Engagement & Community Management
- Like, reply to, and send connection requests to every commenter on the CEO's posts — same-day response time.
- Engage daily with target accounts: comment thoughtfully on posts from clients, prospects, and industry voices.
- Monitor the CEO's notifications, mentions, and DMs; triage and respond or escalate as appropriate.
Content Execution & Scheduling
- Ensure a daily post goes live following the agreed weekly content calendar and themes.
- Repurpose content across formats — text, carousel, video, and polls.
- Schedule content using preferred tools (e.g. Taplio, Shield, Buffer) and track post performance weekly.
- Source trending topics, competitor posts, and industry news to feed the content calendar.
Lead Generation & Outreach
- Search LinkedIn daily for posts where prospects are asking about outsourcing, BPO, or offshore hiring; add qualified leads to HubSpot with notes and source links.
- Reach out via DM to book discovery calls with the sales team or CEO directly.
- Run targeted cold DM campaigns to ICP-matched prospects using approved messaging sequences.
- Maintain and optimise message templates for connection requests, post-accept follow-ups, cold DMs, and meeting booking.
- Manage Sales Navigator: run searches, save leads, and build prospect lists.
Profile Optimisation, Reporting & Operations
- Continuously optimise the CEO's LinkedIn profile — headline, banner, About section, Featured, and Services.
- Deliver weekly performance reports covering connections, profile views, impressions, engagement rate, leads generated, and meetings booked.
- Maintain CRM hygiene — ensure every LinkedIn-sourced lead is logged with the correct tags, source, and pipeline stage in HubSpot.
- Coordinate team amplification for important posts within the first hour of publishing.
- Manage account security, 2FA, and document a recovery process for restricted accounts.
- Proactively request and give LinkedIn recommendations from clients and team members.
- Complete the Archimedes LinkedIn training within the first 30 days; brief the CEO monthly on algorithm changes and best practices.Repurpose content across formats (text, carousel, video, polls)
- Schedule content using preferred tool (e.g. Taplio, Shield, Buffer)
- Track post performance and report weekly on what's working
Lead generation
- Search LinkedIn daily for posts/comments where people are asking for outsourcing providers, BPO recommendations, or offshore hiring
- Add qualified prospects to the CRM (HubSpot) with notes and source link
- Reach out via DM to book discovery calls — either with the sales team or the CEO directly
- Run targeted cold DM campaigns to ICP-matched prospects (with approved messaging sequences)
- Maintain message templates for connection requests, post-accept follow-ups, profile-viewer outreach, cold DMs, and meeting booking
Profile & strategy
- Complete the Archimedes LinkedIn training within first 30 days
- Stay current on LinkedIn algorithm changes, features, and best practices; brief the CEO monthly
- Continuously optimise the CEO's profile (headline, banner, About, Featured section, Services)
Additional responsibilities
- Weekly performance reporting — connections sent/accepted, profile views, post impressions, engagement rate, leads generated, meetings booked
- CRM hygiene — ensuring every LinkedIn-sourced lead is logged with the right tags, source, and stage in HubSpot
- Sales handoff process — clear SOP for when to book meetings with the sales team vs the CEO directly
- Inbox management — triage the CEO's LinkedIn inbox, respond to low-value messages, flag high-value ones for the CEO
- Recommendation requests — proactively requesting and giving LinkedIn recommendations from clients and team members
- Post amplification — when GoTeam or the CEO publishes important content, coordinate the team to engage in the first hour to boost reach
- Sales Navigator management — run searches, save leads, build prospect lists
- Brand voice & compliance — ensure all outbound messages match the CEO's tone and don't trigger LinkedIn's spam filters
- Content research — source trending topics, competitor posts, and industry news to feed the content calendar
- Account security — manage 2FA, password access, and document a recovery process if the account is restricted
ABOUT GOTEAM
Founded in 2014, GoTeam is a global outsourcing and AI-enabled operations partner that builds and manages high-performing offshore teams for international clients. We combine Filipino talent with structured systems and modern technology to deliver reliable, scalable support across business functions. Great Place to Work® certified for five consecutive years, GoTeam operates at the intersection of operational excellence and people care.
GoTeam is a People-First Organization
Values: We believe in empowering our team members with growth, stability, and purpose—building careers, not just filling roles.
Benefits: Industry-leading HMO with dependent coverage, ₱1M life insurance, 25 paid time-off credits, company-provided equipment, Masterclass and LinkedIn Learning access, wellness programs, and family support services.
Giving back: Through GoTeam Cares, we create opportunities for our people to contribute meaningfully to Filipino communities.
GoTeam is an AI-Driven Organization
We are committed to jointly: (1) empowering the next generation with AI and (2) an action orientation grounded in Gratitude, Humility, and a thirst for Discovery. At GoTeam, the entire internal team is supported by a public commitment to AI, including:
- Educating 100,000 Filipinos on AI
- The GoTeam Founder, Matt Kesby's book Untangling AI and two associated businesses: Multiplai.tech and aicoaches.com
- Internal staff servicing the business focused solely on AI
Everyone at GoTeam has the ability to and is ENCOURAGED to implement AI. AI is front and center and will be pursued more vigorously going forward—everyone will be EXPECTED to implement AI. You will have unlimited support to drive AI implementations inside the business.
Benefits of GOTEAM
Accelerate Your Personal Growth
- Company-provided laptop + second monitor
- Industry-best HMO for 1 dependent + extended dependents (₱200,000 coverage, private room, ₱10,000 meds reimbursement)
- Option to enroll up to 4 additional dependents via salary deduction
- ₱1M life insurance coverage
- Membership in GoTeam Sports Club, Yoga, and Wellness Programs
Unlock Your Possibility
- 25 paid time-off credits
- 5 service incentive leave (SIL) days after your first work anniversary
- Salary loan access (post-regularization)
- ₱200/day onsite allowance (if applicable to the role)
- Employee discounts and company raffles
- A Strait of Hormuz Relief Allowance of ₱1,000 per month will be provided for the next three (3) months.
- Welcome gift on Day 1
- Opportunity to win a trip to Bali through company programs
Your Family's Benefits
- 24/7 financial, legal, and counseling support (up to 4 family members)
- Free telemedicine consultations
- Virtual family events and prize opportunities
OUR HIRING PROCESS
What Happens After You Click Apply
When you click Apply, you'll be taken to Multiplai Interview Room. Our AI-powered, self-guided interview experience designed to be fair, flexible, and stress-free. You can start immediately or complete it later at a time that works for you.
What you'll need:
- Stable internet connection
- Desktop or laptop
- Headset
You'll answer interview questions at your own pace—no live interviewers, no surprise questions, and no pressure. Once completed, the platform generates an AI-assisted summary of your responses, and one of our recruiters will follow up with the next steps.
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