We are looking for a skilled Content Writer who excels in both interviewing subject-matter experts and turning insights into compelling written content. The ideal candidate is also highly knowledgeable in LinkedIn, understands what performs well on the platform, and can create content that drives engagement and thought leadership.
Responsibilities
- Conduct interviews with internal stakeholders, clients, or industry experts to gather insights and stories
- Transform interviews into high-quality written content such as LinkedIn posts, articles, blogs, and thought leadership pieces
- Write clear, engaging, and well-structured content tailored to professional audiences
- Manage and optimize content specifically for LinkedIn, following best practices for reach and engagement
- Adapt tone and messaging to align with brand voice and audience
- Collaborate with team members to refine messaging and content strategy
- Support LinkedIn outreach initiatives by sending strategic connection requests on behalf of leadership
- Craft thoughtful, professional LinkedIn messages to initiate conversations and book introductory meetings for the sales team
- Work closely with leadership to align outreach messaging with content strategy and business goals
- Track outreach activity and responses to continuously refine messaging and approach
Qualifications
- Strong interviewing and listening skills with the ability to extract key insights
- Excellent writing and editing skills with attention to clarity and flow
- Proven experience creating content for LinkedIn (personal or brand pages)
- Strong understanding of LinkedIn content formats, algorithms, and engagement strategies
- Ability to meet deadlines and manage multiple content pieces
Nice to Have
- Experience with personal branding or executive thought leadership content
- Background in B2B or professional services content
- Familiarity with content planning and analytics on LinkedIn
- Familiarity with Sales Navigation
