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About the role
Our client is looking for a LinkedIn specialist to build and grow their personal presence on the platform — not just writing posts, but thinking like a marketer about positioning, growth, and what actually moves the needle. This is a role for someone who's worked in marketing, understands why influencer marketing and UGC work the way they do, and can bring that thinking to a B2B/LinkedIn context specifically.
You'll start hands-on with content and execution, with real room to grow into owning more of the strategy as you prove yourself in the role. We're looking for someone who wants that trajectory, not just someone happy to take a brief.
What you'll do
- Write and create content in our client's authentic voice, based on their ideas, experience, and point of view
- Help shape positioning, content planning, and posting cadence, with growing ownership over time
- Apply marketing fundamentals — audience, positioning, funnel thinking — to a personal brand context, not just a company one
- Bring an informed perspective on influencer marketing and UGC trends, and adapt what's working there to LinkedIn/B2B
- Track performance using LinkedIn and other social analytics, and help adjust strategy based on results, not instinct alone
- Suggest new content formats and angles based on what's genuinely working on the platform
What we're looking for
- Understanding of influencer marketing and UGC, and how those principles apply to B2B and LinkedIn
- Proven content creation experience — comfortable with both writing and creating content eg video
- Strong, adaptable writing skills — able to capture someone else's voice convincingly
- Ability to demonstrate results using analytics
- Experience with other social platforms is relevant and welcomed
- Reliable, organized, comfortable managing an ongoing content calendar
Nice to have
- Experience building or managing a personal brand for a founder, executive, or other professional
- B2B experience, understanding of B2B audience, tone, and what earns credibility
- A marketing background
- Familiarity with LinkedIn analytics and what to track beyond likes/comments
- Comfortable creating content on camera — examples from any platform are fine, doesn't need to be LinkedIn-specific
To apply, please send:
- Two or three published writing or content samples, ideally LinkedIn content you've written or strategized for yourself or a client
- List the top 3-5 LinkedIn influencers or creators you personally follow or rate right now, with one line on why each one made your list
