Lifecyle Marketing Specialist

Powering Financial Access Through Digital Innovation

iCASH is a Canadian fintech company focused on providing fast, accessible short-term lending solutions to consumers. With a strong digital presence and a data-driven approach, the company continuously optimizes user experience and engagement to serve customers more effectively.

Joining iCASH means becoming part of an agile, innovation-focused organization that values experimentation, measurable growth, and customer-centric strategies. It's an opportunity to contribute to a growing fintech brand while influencing real user behavior and product evolution at scale.

Job Description

As a Lifecyle Marketing Specialist, you will own lifecycle marketing, engagement strategy, and retention performance across the client's fintech products. This highly execution-focused, hands-on role centers on campaign building, segmentation, experimentation, and behavioral optimization using CleverTap.

Unlike a purely strategic Growth Specialist position, you will directly execute, test, and optimize lifecycle campaigns while continuously improving retention and engagement metrics. Your success will be measured through retention uplift, improved activation, reduced churn, and stronger lifecycle conversion-while building a long-term global career with Emapta.

Job Overview

Employment type: Full time

Shift: Night Shift, Weekends Off

Work setup: Permanent Work From Home

Exciting Perks Await!

• Competitive Salary Package
• Night differential pay to maximize your earnings
• HMO coverage with free dependent upon regularization
• Permanent WFH arrangement
• Fixed weekends off
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati)
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

• 3 to 5 years experience in Growth, Retention, or Lifecycle Marketing
• Hands-on experience with CleverTap (or Braze, MoEngage, WebEngage)
• Strong understanding of user behavior and funnels
• Data-driven mindset with strong understanding of performance metrics
• Experience in fintech, lending, banking, or subscription products is a big plus
• Comfortable working with North American products and users
• Excellent written English

Your Daily Tasks

• Own CleverTap lifecycle campaigns (push, email, SMS, in-app)
• Build and manage behavior-based segments
• Design and optimize triggered journeys (onboarding, abandonment, reactivation, payment reminders)
• Run A/B tests on messaging, timing, channels, and offers
• Improve conversion rate, retention, and churn
• Partner with Product and Analytics to define success metrics
• Monitor campaign performance and deliver actionable insights
• Ensure compliant and user-friendly communication frequency

Welcome to Emapta Philippines!

Join a team that values camaraderie, excellence, and growth. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment.

Apply now and be part of the #EmaptaEra!