Lifecycle Lead

Billease offers you the easiest way to afford what you want and need today. Our brand centers around making shopping and payment processes seamless and convenient. Our customers have diverse lifestyles and are looking to enhance their shopping experiences both online and offline. It's essential for us to embody the core of our brand name Billease, a combination of bill and ease, pronounced bilis, which means speed or swiftness in Filipino.

Discover more about us here: https://billease.ph/about-us

About the Role:

You own repeat business and the adoption of our secondary products, above all card and banking: getting customers who already have a Billease limit to come back, and to make the card and the banking product part of their everyday money life.

What you will own

• The repeat-business number. Campaign-driven repeat sales across cross-sell, win-back, never-transacted clients, limit utilization and the credit line.
• Card and banking adoption. You own how many customers activate the card and the banking product, use them in their first weeks, and keep using them. You find the moments in the customer journey where each product makes sense, design the journeys and offers that move customers from has it to uses it every week, and work with Product and Design when the blocker is in the app or it's feature rather than in the message.
• Quality of customer comms. Every push, SMS, email, in-app message and screen text in your campaigns passes through your judgement before it goes out. You can tell whether a message is clear, true, on brand and worth the customer's attention, and say exactly how to fix it. You give Design and Campaign Operations sharp feedback, and you stop a send that is not good enough.
• Revenue growth. Every campaign is judged on revenue, not on volume alone. You work with Risk on which clients we push and which we hold back.
• Campaign strategy. Audience design, offer and message design, and the wave calendar for our always-on and one-off campaigns. Campaign Operations runs the sends; you decide what is sent, to whom, and why.
• Experiments. Every campaign that matters has a control group, a readout date and a decision rule written down before it launches. You make sure the readout happens on that date.
• Briefs and specs. You turn a goal into a precise brief: for the AI tools, for Campaign Operations, for Design, and for Product and Engineering when we need new events, data or app changes.

Required

• 5 or more years in consumer lending, BNPL, fintech, telco or e-commerce CRM
• Ownership of a revenue-linked metric
• Strong experiment design
• Data judgement
• Daily, hands-on use of AI tools
• Track record of driving adoption of a second product
• Sharp eye for customer comms
• Clear writing

Preferred

• Experience growing cards or digital banking xsell in the Philippines or Southeast Asia
• Credit risk literacy