Lifecycle and Conversion Marketer

JOB DESCRIPTION

We are looking for a Lifecycle Marketing and Conversion Marketer who will help guide leads and customers through the full marketing journey—from initial interest to conversion, retention, and repeat engagement. This role focuses on building campaigns that nurture leads, improve conversion rates, and maximize customer value.

JOB RESPONSIBILITIES:

• Develop and manage lifecycle marketing campaigns across the customer journey, from lead generation and nurturing to conversion, retention, and re-engagement.
• Create and optimize email, SMS, messaging, and other customer communication campaigns based on customer behavior and lifecycle stage.
• Develop strategies to move leads through the sales funnel and increase qualified leads, conversions, and revenue.
• Analyze customer behavior, funnel performance, and campaign results to identify drop-off points and conversion opportunities.
• Work closely with the sales and marketing teams to improve lead nurturing, follow-ups, and customer conversion.
• Build and optimize automated workflows and customer journeys based on user actions, interests, and engagement.
• Develop and test landing pages, email campaigns, CTAs, offers, and other conversion-focused assets.
• Conduct A/B testing and experimentation to improve engagement, lead quality, conversion rates, and overall campaign performance.
• Monitor key metrics such as conversion rate, lead-to-customer rate, engagement rate, customer retention, repeat purchases, and revenue generated.
• Identify reasons for lost or inactive leads and develop re-engagement and recovery campaigns.
• Use customer and campaign data to create segmented and personalized marketing campaigns.
• Collaborate with content, design, sales, and performance marketing teams to ensure campaigns are aligned with business goals.
• Continuously research customer behavior, market trends, and best practices in lifecycle and conversion marketing.

JOB QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 1–3 years of experience in lifecycle marketing, CRM marketing, digital marketing, conversion optimization, growth marketing, or a related role.
• Experience creating and managing email marketing, lead nurturing, CRM, or automated marketing campaigns.
• Strong understanding of the customer journey and marketing funnel, from awareness to conversion and retention.
• Knowledge of conversion rate optimization (CRO), A/B testing, customer segmentation, and personalization.
• Experience working with marketing and analytics tools such as CRM platforms, email marketing platforms, Google Analytics, Meta, or similar tools.
• Ability to analyze campaign and customer data and turn insights into actionable marketing strategies.
• Strong understanding of marketing metrics such as conversion rate, CTR, CPL, CAC, retention rate, lead-to-customer rate, and ROI/ROAS.
• Strong copywriting and communication skills, particularly for emails, CTAs, landing pages, and customer-facing campaigns.
• Detail-oriented and comfortable managing multiple campaigns and projects simultaneously.
• Strong problem-solving and analytical skills.
• Able to work collaboratively with sales, marketing, design, and other teams.
• Proactive, results-oriented, and willing to test, learn, and continuously improve campaigns.
• Experience with marketing automation, CRM systems, or customer journey platforms is a plus.