Leasing Marketing Officer (REAL ESTATE)

The Leasing Marketing Officer supports the Leasing Department through content creation, digital marketing, lead generation, data analysis, and performance reporting. The role focuses on increasing leasing inquiries, property viewings, reservations, and occupancy through effective marketing strategies.

• Create and manage marketing content for available rental units, including photos, videos, reels, posters, captions, and property descriptions.
• Manage leasing-related social media accounts, online platforms, and property listings.
• Maintain accurate and updated property information, including pricing, availability, promotions, and unit details.
• Develop digital marketing activities and campaigns to generate qualified leasing leads.
• Monitor inquiries, engagement, leads, viewings, reservations, and signed contracts.
• Track and analyze marketing performance, including lead sources, conversion rates, marketing costs, cost per lead, and cost per contract.
• Prepare weekly and monthly marketing performance reports with actionable recommendations.
• Analyze content and campaign performance to identify effective marketing strategies and improve lead generation.
• Conduct competitor and market research, including rental rates, promotions, unit offerings, and digital marketing activities.
• Coordinate with Leasing Officers to ensure proper lead follow-up and track the customer journey from inquiry to contract signing.
• Support marketing campaigns for long-term, short-term, corporate, bulk, and employee accommodation leasing.
• Maintain a monthly marketing calendar covering content, campaigns, target customers, channels, and expected results.
• Explore new marketing channels, partnerships, and promotional opportunities to expand the leasing customer base.