Leads Management Marketing Executive

ABOUT UNILEVER

Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

About the Role

Unilever Food Solutions (UFS) supports chefs, restaurants, hotels, and food operators with trusted brands and culinary expertise. The Leads Management Marketing Executive drives customer acquisition by managing and optimizing the full lead lifecycle - from generation to conversion - ensuring operators receive timely, relevant engagement that moves them toward becoming active UFS customers.

Key Responsibilities

• Manage and optimize inbound/outbound leads from digital campaigns, events, sampling programs, and partnerships

• Qualify leads based on operator type, business size, cuisine, and purchase potential

• Develop automated and personalized nurturing journeys across different platforms and sources from both online and offline

• Maintain accurate CRM data, ensuring proper tagging, segmentation, and lead hygiene

• Collaborate with Sales and Culinary teams to ensure smooth lead handover and effective follow-up

• Track funnel performance and prepare weekly/monthly reports on lead volume, quality, and conversion

• Recommend improvements to lead scoring, segmentation, and campaign strategies

Qualifications

• Bachelor's degree in marketing, Business, Communications, or related fields

• 1-2 years of experience in digital marketing, CRM, or lead management (FMCG or foodservice experience is a plus)

• Strong understanding of digital funnels, customer journeys, and marketing automation

• Proficiency in CRM tools (Salesforce, HubSpot, or similar)

• Strong analytical, communication, and project-management skills

Preferred Skills

• Experience in foodservice, hospitality, or FMCG

• Knowledge of operator segments (restaurants, karinderyas, hotels, catering, QSRs)

• Familiarity with A/B testing, segmentation, and conversion optimization

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.