About the Role We are looking for a high-performing Creative Specialist (Video Focus) to lead video content creation across our growing portfolio of industrial and lead-generation brands.
Your main focus will be editing attention-grabbing video content designed to drive leads and engagement ranging from direct-response Facebook and Instagram ads to polished YouTube videos and quick, high-impact organic Reels.
You aren't just cutting footage; you understand viewer psychology, retention strategies, and how to hook a target audience within the first 3 seconds to keep them watching.
Key Responsibilities
- Video Production & Editing: Produce high-converting paid social ads, long-form YouTube videos, and short-form vertical videos (Reels, Shorts, TikToks) optimized for lead generation.
- Engagement & Retention Strategy: Apply proven direct-response techniques, such as pattern interrupts, dynamic pacing, custom sound design, bold text overlays, and high-impact visual hooks, to maximize 3-second hook rates and viewer retention.
- Data-Driven Iteration: Analyze campaign performance metrics (drop-off rates, hook rates, cost-per-lead) to rapidly produce new creative iterations, testing different hooks, angles, and calls-to-action.
- Static Creative Support: Design secondary graphic assets, including high-converting image ads, YouTube thumbnails, banner graphics, and carousel posts.
- Portfolio Versatility: Adapt video style and framing across different technical niches within the metalworking, industrial tool, fabrication, and manufacturing spaces (such as welding tables, CNC workholding, changeover tools, and industrial equipment).
Requirements & Qualifications
- Portfolio Required: A strong reel or portfolio showcasing high-converting paid social ads, long-form content, and short-form social videos.
- Direct-Response Expertise: Deep knowledge of lead-generation video frameworks (hook, pain point, value proposition, clear call-to-action).
- Technical Mastery: Advanced proficiency in Adobe Premiere Pro, After Effects, Photoshop (or Illustrator/CapCut Pro).
- Self-Starter: Ability to take raw footage, workshop/product demonstrations, user-generated content, and technical product assets and turn them into compelling stories independently.
How to Apply: Please submit your resume along with a portfolio or video reel that includes specific examples of paid performance video ads, short-form vertical content, and long-form Youtube-style videos you have created.
