Lead Qualification Specialist

Are you energized by turning marketing leads into real sales opportunities
Do you enjoy speaking with prospects, understanding their needs, and helping sales teams move faster
Would you like to work at the point where Marketing and Sales come together to drive business growth

As a Lead Qualification Specialist, you will play an important role in building a strong and healthy sales pipeline. You will qualify incoming leads from channels such as partner portals, campaigns, website enquiries, phone, chat, and email, then ensure the right opportunities are passed to Sales with accurate information in CRM.

You will be part of the APAC Inside Sales Team, working closely with Marketing and Sales to qualify prospects, support campaign follow-up, maintain CRM data quality, and help improve lead generation outcomes across the region. This role is suited to someone who enjoys structured lead qualification, strong stakeholder collaboration, data accuracy, and engaging with customers, partners, vendors, and internal teams.

Key responsibilities:

• Qualify incoming leads from multiple channels including campaigns, partner portals, website enquiries, phone, chat, and email, and record activity accurately in CRM.
• Support the handover of qualified leads to Sales by creating or enriching opportunities, helping with responses, and scheduling meetings where required.
• Track lead performance, manage nurturing and disqualified leads, and contribute ideas to improve the lead qualification process.
• Conduct telemarketing activities for event registrations, campaign follow-ups, incentive campaigns, and other lead development initiatives.
• Maintain accurate and complete CRM data to support targeted lead generation, reporting, and future campaign planning.
• Maintain and improve scripts for telemarketing and live chat, acting as a first point of contact for new leads and supporting a positive prospect experience.

• Experience or strong understanding of lead qualification, lead development, inside sales, business development, marketing operations, or a similar customer-facing role.
• Good understanding of the IT industry, lead lifecycle, sales pipeline, and how Marketing and Sales work together to create business opportunities.
• Strong communication and interpersonal skills, with the ability to engage prospects, partners, vendors, customers, and internal stakeholders clearly and professionally.
• Analytical mindset with the ability to review lead trends, campaign insights, and CRM data to support better targeting and decision-making.
• Strong attention to detail and ability to keep CRM information complete, accurate, and useful for Sales and Marketing teams. 
• Confidence using CRM platforms and Microsoft productivity tools such as Outlook, PowerPoint, Excel, Word, SharePoint, OneDrive, and Teams.

SoftwareOne is a global provider of software and cloud solutions. With a presence in over 70 countries and more than 12,000 professionals, we help organizations optimize software investments, modernize applications, and unlock the value of cloud, data, and AI.

Our people are at the core of everything we do. We enable collaboration across borders, continuous learning, and opportunities to grow in a fast-evolving technology landscape. Whether your focus is on technology, customer success, or business operations, your ideas matter, and your contributions make a difference.

Join a global team where you can build your skills, work with leading technologies, and make a real impact for our customers.