WHAT YOU WILL DO
As Lead, Marketing &Business Growth, you will front the go‑to‑market (GTM) strategy and drive demand generation for SaaS and insurance solutions. You will design and execute marketing strategies that elevate brand visibility, generate qualified leads and translate campaigns into measurable business growth.
RESPONSIBILITIES
Marketing& GTM Strategy
- Lead regional marketing strategies and GTM plans targeting financial services and InsurTech audiences.
- Own demand generation campaigns, account‑based marketing, and pipeline acceleration.
- Shape messaging and positioning that differentiate 360F in fintech and InsurTech.
- Manage integrated campaigns including product launches, from concept through execution and performance measurement.
- Oversee marketing technology stack and CRM systems to ensure data accuracy and campaign effectiveness.
Business Growth & Partnership
- Front GTM initiatives, aligning marketing with revenue goals and measurable outcomes.
- Collaborate with leadership, Product, and Sales teams to ensure seamless execution of GTM strategies.
- Build and sustain strong relationships with C‑level executives and partners to influence decision‑making and foster trust.
- Negotiate and manage joint marketing campaigns with strategic partners to maximize impact.
Content& Engagement
- Create compelling, audience‑specific content tailored to financial services professionals.
- Manage social media platforms and email campaigns to deepen engagement and brand loyalty.
- Plan and execute online/offline events that generate leads and accelerate sales opportunities.
REQUIREMENTS
- Bachelor's Degree in Business, Marketing, Communications, or related field.
- 5-7 years of experience in B2B SaaS marketing and GTM, preferably within financial services or InsurTech.
- Proven success in demand generation, pipeline conversion, and GTM execution.
- Strong understanding of insurance workflows, compliance requirements, and digital transformation initiatives.
- Excellent communication skills with the ability to simplify complex solutions.
- Hands‑on experience with AI‑powered marketing and sales tools (e.g., HubSpot AI, Salesforce Einstein, LinkedIn AI features, ChatGPT/Copilot for content generation, AI‑driven analytics dashboards).
- Ability to design and optimize AI‑enabled campaigns (predictive lead scoring, automated nurturing, personalization engines).
- Familiarity with AI‑driven customer engagement (chatbots, recommendation systems, conversational marketing).
- Proficiency in CRM systems, LinkedIn Sales Navigator, Canva, Outreach, and Google Workspace.
- Creative, data‑driven mindset with strong attention to detail and ability to manage multiple projects.
- Self‑starter with a passion for fintech innovation, AI adoption, and client engagement.
Please submit your resume to [Confidential Information].
