Lead Generation Specialist (Social Media)

Location: On-site | Baguio, Philippines

Schedule: Monday to Friday, 9:00 AM – 5:00 PM EST (PHP Nightshift)

Salary: ₱30,000 PHP Monthly + Performance Bonuses

School Basics is re-imagining how educational essentials reach students, parents and educators. We are looking for an outgoing, highly motivated Lead Generation Specialist to join our Marketing team in Baguio.

In this role, you won't be managing ad budgets, writing marketing reports, or making graphics—our dedicated Multimedia Specialist will create all the visual assets you need! Instead, you will act as the direct link between market research and active sales.

You'll be on the front lines: finding where our ideal educational buyers hang out on Facebook, brainstorming creative concepts to grab their attention, and building direct relationships that turn into qualified sales leads. If you have a natural sales instinct, creative ideas, love connecting with people, and want to make extra money through performance bonuses, this is for you. No previous marketing experience or college degree required!

Key Responsibilities

• Audience Prospecting: Research and identify key customer segments, Facebook groups, and communities in the education space.
• Campaign & Outreach Strategy: Brainstorm creative concepts, ads, hooks, and messaging to attract potential clients on Facebook.
• Collaborate on Visuals: Partner closely with our Multimedia Specialist to request the graphics, videos, and visual assets needed to execute your ideas.
• Direct Engagement & Lead Gen: Initiate direct outreach to build rapport and convert interest into qualified leads.
• Pipeline Tracking: Monitor outreach performance and track lead progress.
  

• Communication: Excellent written and spoken English skills.
• Personality: Outgoing, creative, confident, and driven to achieve bonus targets.
• Sales/BizDev Mindset: 1–2+ years in sales, business development, or direct customer-facing roles preferred (Zero formal marketing experience required).
• Strategic & Tech-Savvy: Intuitive understanding of how people interact on social media (specifically Facebook)