Lead Generation Specialist (non-voice)

We're looking for a motivated and results-driven BDR / Lead Generation Specialist to help grow our sales pipeline and expand our customer base. As a BDR, you'll be on the front lines of our sales efforts, identifying potential clients, generating leads, and nurturing opportunities to connect them with our solutions.

Key Responsibilities:

1. Conduct proactive research to identify and develop a pipeline of potential customers within target markets.
2. Engage prospective customers through email, LinkedIn, and other appropriate communication channels.
3. Qualify leads by assessing their needs, level of interest, and alignment with the company's products or services.
4. Schedule qualified appointments, meetings, or product demonstrations with the appropriate Sales Development Representatives or sales team members.
5. Maintain accurate and up-to-date records of prospect interactions, lead status, and activities within the CRM system.
6. Collaborate closely with the Sales and Marketing teams to support campaigns and continuously improve lead generation and outreach strategies.
7. Develop a strong understanding of industry trends and the company's products or services to effectively communicate their value to prospective customers.
8. Consistently monitor outreach and lead-generation activities to achieve established performance targets.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field; equivalent professional experience may also be considered.
• 2–3 years of relevant experience in sales, business development, lead generation, or a related field.
• Excellent verbal and written communication skills, with strong proficiency in English.
• Strong interpersonal and relationship-building skills, with the ability to establish rapport with prospects quickly.
• Self-motivated, results-oriented, and driven to meet or exceed performance targets.
• Proven experience using LinkedIn Sales Navigator and other professional networking platforms for prospect research and lead generation.
• Must have a well-established and professionally optimized LinkedIn account with at least 300 connections, which may be used for prospecting activities.
• Familiarity with CRM platforms such as Salesforce, HubSpot, or Pipedrive is an advantage.
• Comfortable conducting cold outreach, prospecting, and initiating conversations with potential customers.
• Strong organizational skills and the ability to manage multiple prospects and follow-ups effectively.
• Ability to work independently while collaborating effectively with a remote sales team.