Job Overview
A cutting-edge e-commerce advertising technology company is seeking a part-time Lead Generation Specialist (Lemlist) to build and qualify outbound sales pipeline. In this role, you will design and execute multi-channel cold email campaigns using Apollo.io and Lemlist to identify high-value B2B prospects. Responsibilities include managing technical email deliverability, enriching prospect lists, and booking qualified meetings for sales executives. This position is ideal for an autonomous, data-driven specialist with experience in SaaS, MarTech, or e-commerce technology environments.
Schedule: Mon-Fri, flexible within London business hours (20 hrs per week)
Responsibilities
- Multi-Channel Outbound Outreach: Build, execute, and manage cold email and multi-touch outbound cadences using Lemlist and Apollo.io to generate pipeline.
- Campaign Optimization & Personalization: Leverage Lemlist's dynamic personalization features, dynamic images, dynamic liquid syntax, and custom variables to craft tailored, high-converting sequences.
- Deliverability & Inbox Health Management: Monitor and maintain technical deliverability within Lemlist (warm-up schedules via Lemwarm, custom tracking domains, throttle limits, and inbox health monitoring).
- List Building & Enrichment: Utilize Apollo.io for granular list building, contact enrichment, account segmentation, and prospect prioritization based on Ideal Customer Profiles (ICPs).
- Prospecting & Lead Qualification: Qualify prospects through multi-channel outreach (Email, LinkedIn, cold calling where applicable) against strict ICP criteria.
- CRM Data Hygiene: Maintain pristine pipeline data, syncing lead stages and activity logs between Lemlist, Apollo.io, and CRM systems (e.g., Salesforce, HubSpot).
- Opportunity Hand-off: Book qualified meetings and seamlessly transfer sales opportunities to Account Executives and Closers.
- Analytics & A/B Testing: Continuously A/B test sequence copy, subject lines, send cadences, and CTAs while reporting on key metrics (open rates, CTR, bounce rates, and meeting booked conversion rates).
Must-Have Requirements
- Lemlist Expertise: Proven experience setting up, personalizing, and managing cold outreach campaigns and automated warm-ups within Lemlist.
- Apollo.io Proficiency: Demonstrated experience in prospect sourcing, segmentation, data enrichment, and list management using Apollo.io.
- B2B Pipeline Track Record: Strong background generating high-quality outbound opportunities in SaaS, AdTech, MarTech, or e-commerce tech environments.
- Deliverability Knowledge: Solid understanding of technical outreach infrastructure, sender reputation management, inbox warm-up routines, and spam compliance.
- Communication Skills: Excellent written and verbal communication skills with the ability to write compelling, concise B2B email copy.
- Data-Driven Approach: Capability to analyze campaign metrics and continuously optimize targeting, sequences, and copy based on results.
- Autonomous Setup: Comfortable working independently within a flexible remote schedule with a reliable computer, stable internet connection, and dedicated work environment.
Nice-to-Have Requirements
- Previous experience in e-commerce, digital advertising technology, or retail solution platforms.
- Familiarity with sales engagement and CRM platforms beyond Apollo and Lemlist (e.g., HubSpot, Salesforce).
- In-depth understanding of target buyer personas in digital advertising and e-commerce sectors (e.g., Heads of Growth, E-commerce Directors, Media Buyers).
Independent Contractor Perks
Permanent work from home
Immediate hiring
Note
Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
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