Job Description

Location: Colombo 10

Company: Teqnet Solutions

About Teqnet Solutions

Teqnet Solutions provides staffing solutions to global organizations, building reliable, performance-driven teams. We support international clients by delivering top-tier talent from Sri Lanka with strong offshore operational capability.

Job Summary

We are seeking a highly motivated and results-driven Lead Generation Specialist with a proven track record of delivering successful lead generation campaigns. The ideal candidate will be responsible for identifying potential customers, generating qualified leads, building strong sales pipelines, and supporting business growth through strategic outbound and inbound prospecting initiatives.

This role requires a data-driven professional who can consistently deliver measurable results while working closely with the sales and marketing teams to maximize lead conversion and revenue opportunities.

Key Responsibilities

• Design, implement, and manage B2B lead generation campaigns across multiple channels.

• Identify target industries, companies, and key decision-makers through market research.

• Generate qualified leads using LinkedIn Sales Navigator, email outreach, cold calling, social media, referrals, and digital marketing campaigns.

• Build, maintain, and nurture prospect databases and outbound sales pipelines.

• Qualify leads based on predefined criteria and schedule appointments for the sales team.

• Develop personalized outreach campaigns to improve engagement and conversion rates.

• Maintain accurate prospect information and sales activities within the CRM system.

• Monitor campaign performance and optimize strategies to improve lead quality and conversion.

• Work closely with the Sales and Marketing teams to align lead generation efforts with business objectives.

• Prepare weekly and monthly reports on lead generation performance, campaign effectiveness, conversion rates, and return on investment (ROI).

• Stay up to date with industry trends, emerging technologies, and best practices in lead generation.

Education & Qualifications

• Minimum 2–5 years of proven experience in lead generation, business development, or sales prospecting.

• Bachelor's Degree or Diploma in Marketing, Business Administration, Business Management, Digital Marketing, Sales, Communications, or a related field.

• Demonstrated success in generating high-quality leads that convert into qualified sales opportunities.

• Experience managing outbound lead generation campaigns with measurable performance metrics.

• Hands-on experience using CRM platforms such as HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or similar systems.

• Proficiency with prospecting tools including LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, Seamless.AI, or equivalent platforms.

• Strong understanding of B2B and B2C sales processes and lead qualification methodologies.

• Excellent research, prospecting, negotiation, and communication skills.

• Strong analytical skills with the ability to interpret campaign data and generate actionable insights.

• Advanced proficiency in Microsoft Office and Google Workspace applications.

• Excellent English Communication Skills

Performance Expectations

The successful candidate should be able to demonstrate:

• A proven history of successful lead generation campaigns.

• Consistent achievement of lead generation KPIs and targets.

• Strong conversion rates from prospects to qualified opportunities.

• Verifiable campaign success stories supported by measurable performance metrics.

• The ability to contribute directly to business growth and revenue generation.

If you are a driven professional with a passion for identifying new business opportunities and consistently delivering high-quality leads, we encourage you to apply and become part of our growing team.