Lead Generation & Social Media Specialist

rippedboxstation

Fresher

Not Disclosed

Philippines, Manila

Posted 2 days ago
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Job Description

Position: Lead Generation & Social Media Specialist

Number of hours: TBA

Schedule: EST Timezone

Key Responsibilities

Conduct targeted B2B prospect research and lead generation based on the company's ideal customer profile, target industries, and business requirements.
Identify potential companies, prospects, and key decision-makers through LinkedIn and other prospecting platforms.
Build, organize, and maintain targeted prospect lists using tools such as Apollo and LinkedIn Sales Navigator.
Verify and enrich prospect information, including company details, contact names, job titles, email addresses, and LinkedIn profiles.
Conduct LinkedIn prospecting activities, including personalized connection requests, outreach messages, and follow-ups.
Qualify potential leads based on established criteria and maintain an accurate, organized sales prospect database.
Track prospecting activities, responses, qualified leads, and follow-up status.
Manage and maintain the company's social media accounts and online presence.
Coordinate social media content, including posts, captions, graphics, and other marketing materials.
Develop and maintain a content calendar to ensure consistent and timely publishing.
Schedule and publish content across relevant social media platforms.
Monitor audience engagement, comments, and messages, responding or escalating inquiries when necessary.
Track basic social media performance metrics, including reach, engagement, and audience growth.
Independently manage daily tasks and priorities across lead generation and social media activities.
Maintain accurate records of prospecting activities, content schedules, completed tasks, and pending deliverables.
Monitor progress against assigned targets, timelines, and deadlines.
Prepare regular progress reports covering lead generation results, outreach activities, social media performance, and completed tasks.
Proactively communicate updates, challenges, and outstanding requirements to the appropriate team members.

Qualifications

Proven experience in B2B Lead Generation, LinkedIn Prospecting, Social Media Management, or a similar role.
Hands-on experience using LinkedIn Sales Navigator and Apollo for prospect research and lead list building.
Strong ability to identify relevant companies, decision-makers, and potential business opportunities.
Experience building, verifying, and maintaining accurate B2B prospect databases.
Familiarity with LinkedIn outreach, personalized messaging, and prospect follow-ups.
Experience managing social media accounts and coordinating content calendars.
Familiarity with social media scheduling, publishing, and audience engagement.
Strong written English communication skills, particularly in preparing professional outreach messages and social media captions.
Familiarity with Canva or similar content creation tools is an advantage.
Strong organizational and time-management skills, with the ability to manage multiple responsibilities independently.
Ability to track tasks, monitor progress, meet deadlines, and provide consistent updates and reports.
Detail-oriented, proactive, and capable of working independently with minimal supervision.