Key Responsibilities
Lead Sourcing & Database Building
- Build and maintain a target list of 100–500 companies (e.g., BPOs, schools, SMEs, real estate, LGUs)
- Source leads through LinkedIn, Facebook groups and communities, Google searches and online directories, events, referrals, and partnerships
- Ensure the CRM/database is accurate, complete, and regularly updated
Outreach Execution (Daily Volume Activity)
- Execute daily multi-channel outreach through: Email, LinkedIn, Phone calls, Send initial outreach messages, proposals, and structured follow-ups.
- Follow a consistent outreach cadence (Day 1, Day 3, Day 7, Day 14)
Appointment Setting
- Qualify leads based on: Budget, Business need, Decision-maker access
- Schedule meetings for: Corporate Sales Manager, B2B Sales Team
- Ensure meeting confirmations, attendance, and proper coordination.
CRM & Pipeline Management
- Maintain the lead tracker (Google Sheets or CRM system), ensuring accurate status updates: Lead → Contacted → Interested → Meeting → Proposal
- Update records daily without delay
- Ensure complete visibility and zero missed or untracked leads
Market Intelligence
- Monitor and report on: Industry demand trends, Competitor activities, Corporate buying behavior and cycles
- Provide weekly insights and observations to the sales team to support strategy and planning.
Minimum Qualifications
Role Summary
The Lead Generation Executive is responsible for building and maintaining a consistent pipeline of qualified leads across retail, corporate, and reseller channels.
This role is volume- and system-driven. Success is measured through the quality of leads generated, meetings booked, and overall pipeline value created.
Required Skills
- Strong written and verbal communication skills
- Research and data sourcing capability
- Discipline in CRM usage and data management
- High activity level with strong persistence
- Basic understanding of tech products such as phones, laptops, accessories, and related items
