Lead Generation and CRM Analytics Specialist

Company Description

Aboitiz Land, Inc. is the residential solutions arm of the Aboitiz Group's integrated real estate platform, working closely with Aboitiz Economic Estates to develop future-ready communities across the Philippines. With over three decades of experience in design, development, and value creation, the company delivers housing solutions that complement world-class industrial and commercial hubs. Aboitiz Land focuses on creating environments where residents can live better and businesses can thrive. Guided by the Group's purpose of advancing business and communities, the company is committed to sustainable growth and long-term value for stakeholders.

Role Description

The Lead Generation and CRM Analytics Specialist is a full-time, on-site role based in Makati. This role is responsible for generating qualified new leads through various channels, managing lead databases, and optimizing CRM workflows to support sales and marketing objectives. Day-to-day tasks include conducting market research, tracking and analyzing lead performance metrics, segmenting and nurturing leads, and coordinating with sales teams to improve conversion rates. The specialist will maintain data quality in the CRM system, prepare regular reports and dashboards, and recommend data-driven strategies to enhance lead generation and customer engagement. Collaboration with cross-functional teams is required to align CRM initiatives with business goals and ensure consistent communication with prospects and clients.

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, Real Estate or any related field
• 4 to 7 years of experience in CRM Management, Sales and Marketing Analytics, Lead Generation or Marketing Operations
• Proven ability to generate and manage New Leads and Lead Generation activities across multiple channels.
• Strong Market Research skills to identify target segments, industry trends, and competitive landscapes.
• Effective Communication skills for coordinating with sales, marketing, and other stakeholders.
• Experience in Sales support, including lead qualification, pipeline monitoring, and conversion tracking.
• Hands-on experience with CRM platforms and analytics tools (e.g., Salesforce, HubSpot, or similar).
• Strong analytical and reporting skills, with proficiency in spreadsheets and data visualization tools.
• Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment.
• Bachelor's degree in Business, Marketing, Statistics, Information Systems, or a related field.
• Prior experience in real estate, property development, or related industries is an advantage.