Lead Generation Analyst

Buhay is a Philippine-based marketplace connecting SME borrowers with SEC-licensed lenders - helping Filipino SMEs grow into ₱1 Billion companies by revolutionizing access to fast, transparent financing at competitive rates. 

We're profitable, scaling fast, and connected with 30+ financial institutions across the Philippines. Founded by a Forbes 30 Under 30 honoree with prior experience building a Series B fintech recognized by the IFC, United Nations, and Asian Development Bank for work in financial inclusion. The team has raised over $80M across ventures and brings experience from Silicon Valley tech companies, top consulting firms, and investment banking.

We are looking for driven, resourceful individuals to fill the top of our sales funnel. You'll be the first point of contact for Filipino SMEs - finding prospects, making outreach, qualifying leads, and setting the stage for our Growth Managers to close deals. This role reports to the Head of Sales.

This is a high-volume, high-activity role. You'll be measured on the quality and quantity of qualified leads you put into the pipeline through cold calls, outbound outreach, and research.

• Source and identify potential SME borrowers through cold calling, online research, industry databases, referrals, and chamber of commerce networks
• Conduct initial outreach - calls, messages, emails - to introduce Buhay's financing solutions and assess borrower interest
• Qualify leads against Buhay's criteria (revenue thresholds, business registration, financing needs) before handing off to Growth Managers
• Meet daily and weekly activity targets: calls made, contacts reached, leads qualified
• Maintain disciplined CRM hygiene - log every touchpoint, update lead stages, keep HubSpot data accurate
• Collaborate with Growth Managers on handoff quality - build feedback loops so you learn what converts and what doesn't
• Identify patterns in successful outreach and share insights with the team to improve scripts, targeting, and qualification criteria
• Nurture leads that don't currently qualify but may in the future

• Must have at least 1-3 years in lead generation, telemarketing, inside sales, or outbound business development - experience in financial services, lending, or B2B is a plus
• Comfortable making a high volume of cold calls daily and handling rejection with resilience
• Strong verbal communication skills in Filipino and English
• Detail-oriented with a track record of maintaining accurate records in a CRM (HubSpot experience preferred)
• Self-motivated and target-driven - you track your own numbers and push to hit them
• Familiarity with the Philippine MSME landscape or genuine interest in learning it
  

• An existing network of SME owners, business groups, or industry contacts you can activate immediately
• Experience in lending, financial services, or adjacent industries where you've built relevant relationships
• Conversational ability in regional dialects (Cebuano, Ilonggo, Waray, etc.)
  

• ₱30,000–40,000/month base salary with uncapped, performance-based commissions - there is no ceiling on what you can earn
• Hybrid work arrangement
• Clear growth path into a Growth Manager role for top performers
• Work alongside a team founded by a Forbes 30 Under 30 honoree, with experience scaling companies from Seed to Series B
• Join an award-winning company with real momentum in Philippine fintech
  

• You're looking for a predictable 9-to-5 with clearly defined boundaries - we're a small, fast-moving team and the pace reflects that
• You need detailed instructions before you act - we expect ownership and initiative
• You're uncomfortable being measured on output daily

If that didn't scare you off: we take care of people who perform. The team is tight, the leadership is accessible, the commissions are uncapped, and top performers move into Growth Manager roles. You'll learn more here in six months than in two years at a large company.

• You're energized by outreach and opening doors, not waiting for inbound leads
• You take pride in discipline - consistent follow-ups, clean data, and hitting daily targets
• You see lead generation as a craft, not just a numbers game
• You're excited to help Filipino SMEs access the financing they need to grow