About the company
Envirocycle Philippines Inc., part of the HMR Philippines Group, is a leading provider of sustainable asset recovery, ITAD (IT Asset Disposition), e-waste recycling, and circular economy solutions.
We are rebuilding and elevating our brand to become the most trusted environmental and enterprise sustainability partner in the Philippines.
We are looking for a high-impact Lead Generation & Growth Marketing Manager to drive demand, strengthen our brand, and scale our business development pipeline using modern AI-powered marketing systems.
Qualifications & Requirements
- 3–7+ years experience in growth marketing, lead generation, or B2B performance marketing.
- Strong experience with paid media platforms: Meta, LinkedIn, Google Ads
- Hands-on familiarity with Apollo AI and modern AI prospecting/marketing tools
- Proven ability to build automation and AI-assisted workflows
- Experience working with CRM systems and pipeline reporting
- Strong understanding of SEO, SEM, and digital funnel optimization
- Comfortable planning events and supporting business development strategy
- Highly collaborative, proactive, and execution-focused
- Must be available for full-time on-site work.
Role Overview
The Lead Generation & Growth Marketing Manager will own the strategy and execution of multi-channel marketing programs focused on:
- Brand repositioning
- Qualified B2B lead generation
- Paid media performance
- AI-driven marketing workflows
- CRM and sales pipeline enablement
- Events and partnerships growth
Key Responsibilities
Lead Generation & Performance Marketing
- Build and optimize paid campaigns across Meta, LinkedIn Ads, and Google Ads
- Develop scalable acquisition funnels for enterprise and institutional clients
- Track and improve CPL, CAC, conversion rates, and ROI
AI Marketing & Workflow Automation
- Leverage AI tools such as Apollo AI, ChatGPT, automation platforms, and enrichment tools
- Create AI-driven workflows for prospecting, outbound sequences, segmentation, and reporting
- Implement systems that improve marketing execution speed and efficiency
Brand Rebuilding & Market Positioning
- Help redefine Envirocycle's brand presence across digital platforms
- Improve trust, authority, and visibility in sustainability, ITAD, and recycling services
- Coordinate messaging and creative aligned with business goals
CRM & Sales Enablement
- Manage and optimize CRM workflows (HubSpot, Salesforce, Zoho, or similar)
- Align marketing campaigns with sales pipeline and business development efforts
- Build reporting dashboards and lead nurturing sequences
SEO & SEM Growth
- Execute SEO strategies to rank Envirocycle as a top leader in ITAD and e-waste services
- Manage SEM campaigns and keyword-driven lead capture programs
- Improve web conversion rates and organic authority
Events & Partnerships
- Plan and execute industry events, client activations, and corporate sustainability engagements
- Support business development initiatives through strategic marketing and outreach
Collaboration & Leadership
- Work closely with internal teams and act as a strong team player
- Coordinate with creative, sales, and executive leadership to deliver growth outcomes
- Bring energy, ownership, and execution discipline to the role
