Lead Designer - GoRocky Brands

Lead Designer - AI & GoRocky Brands

About GoRocky

GoRocky Medical Inc. gives Filipinos discreet, doctor-guided care for the health problems they're least likely to talk about. We connect patients to licensed physicians, diagnostics, and FDA-licensed partner pharmacies through telemedicine.

We run two brands. GoRocky covers sexual health, hair loss, and weight management for men. Kindred is our women's health brand, which also operates a physical clinic at Serendra, BGC.

The Role

We are looking for a Lead Designer who can think, design and execute at speed across a growing portfolio of consumer healthcare and wellness brands.

This is not a traditional corporate design role and it is not a management-only position. We need someone who is highly hands-on, has excellent visual taste, understands modern digital brands, and can personally turn an idea into finished creative quickly.

You will work across GoRocky, Kindred and our wider portfolio of healthcare, wellness and consumer brands, helping us build a stronger and more consistent creative standard across everything the customer sees.

What we need

We are looking for someone who combines three things exceptionally well: TASTE. SPEED. EXECUTION.

You should be able to look at a landing page, campaign, social ad, email, packaging concept or clinic material and immediately understand what could make it clearer, more attractive and more effective - and then actually create it.

You should be equally comfortable using traditional design tools and the newest AI creative tools. We expect AI to be part of the workflow, not a novelty. The goal is to produce more ideas, explore concepts faster and dramatically shorten the time from brief to finished creative without compromising quality.

Key Responsibilities

You will own and execute creative work across multiple brands and customer touchpoints, including:

Brand identity and visual systems

Website and landing page design

Paid social and performance advertising creative

Organic social content

Campaign concepts and key visuals

Email and CRM creative

Product and service launches

Packaging and physical product materials

Clinic, pharmacy and offline marketing materials

Presentations and internal brand materials

Photography and video direction

AI-generated imagery, concepts and creative experimentation

Rapid prototyping of new brands, products and campaigns

You will work closely with the founders, management, marketing, product and growth and engineering teams and will often be involved from the earliest idea through to final execution.

This is a hands-on role

We want somebody who still loves making things.

You should be able to take a rough brief such as We need a landing page for this new service by tomorrow or This campaign does not feel premium enough - give us three stronger directions and move quickly from concept to something tangible.

You may eventually build and lead a wider creative team, but initially we care much more about what you personally can create than how many designers you have managed.

AI-first creative workflow

We want someone who actively experiments with tools such as:

·    Adobe Creative Suite

·    Figma

·    Canva

·    Midjourney and other image-generation tools

·    ChatGPT and other generative AI tools

·    AI video and editing platforms

·    AI-assisted prototyping and production tools

You do not need to use a specific stack, but you should already be thinking about how AI changes the way designers work.

We expect you to use AI to:

·    Generate and explore creative directions quickly

·    Produce visual concepts and moodboards

·    Create or modify imagery

·    Develop ad variations at scale

·    Accelerate layouts and production

·    Prototype campaigns and new brand concepts

·    Test multiple creative ideas before committing significant time

The designer we want will be excited by the idea that one exceptional creative person equipped with AI can now produce what previously required an entire studio.

What good looks like

You probably have:

·    A strong portfolio showing excellent visual judgment

·    Experience designing consumer-facing digital brands

·    Strong typography, layout and art-direction skills

·    Experience with websites, landing pages and digital product design

·    Experience creating performance marketing creative

·    The ability to work across different brand personalities without making everything look the same

·    Strong understanding of mobile-first design

·    A bias toward simplicity and clear communication

·    The ability to receive direct feedback without becoming precious about the work

·    The confidence to challenge bad creative ideas when you see them

·    The ability to move from rough concept to finished execution rapidly

·    The ability to sketch or draw ideas by hand is a strong advantage. We value designers who can think visually away from the screen and rapidly communicate an idea through rough sketches, storyboards or hand-drawn concepts.

Experience in healthcare, wellness, beauty, consumer technology, e-commerce or DTC brands would be particularly relevant, although exceptional work in other industries is equally interesting.

What we do not want

·    You mainly manage other designers rather than design yourself

·    Every project requires a long creative process before anything can be shown

·    You are uncomfortable working across several brands at once

·    You depend heavily on agencies or outside production teams

·    You see AI as a threat rather than a creative tool

·    You are excellent at presentations but weak at execution

·    You need a perfectly defined brief before you can begin

We operate quickly and expect our creative team to do the same.

How to apply

Please send us:

1.    Your portfolio

2.    Three pieces of work you are most proud of and why

3.    An example of something you personally designed and executed quickly

4.    Examples of how you currently use AI in your creative workflow

5.    A small selection of sketches, storyboards or hand-drawn design work. These do not need to be polished - we want to see how you think and develop ideas visually.

6.    Your current location and availability

We care far more about the quality of your work, judgment and speed than job titles or years of experience.