Job Description:
Partner Acquisition & Network Expansion
- Identify and onboard KOL networks, MCNs, and marketing agencies to drive affiliate recruitment.
- Build and execute strategic partnership initiatives to attract high-value KOLs.
- Negotiate terms, contracts, and incentive structures to ensure mutually beneficial collaborations.
KOL Acquisition & Performance Management
- Work closely with partners to acquire and activate high-potential influencers on Shopee's affiliate program.
- Analyze partner performance and optimize strategies to improve engagement and retention.
- Support partners in structuring their own KOL acquisition funnel to increase their contribution to Shopee.
Partner Management & Relationship Building
- Establish strong working relationships with MCNs and agencies to ensure ongoing collaboration.
- Provide partners with training, insights, and data to enhance their effectiveness.
- Develop joint marketing initiatives and co-branded opportunities to boost engagement.
Requirements:
- 5+ years of experience in partnerships, influencer marketing, or business development, preferably in an e-commerce or digital marketing setting.
- Strong network and understanding of KOL ecosystems, MCNs, and influencer agencies in the Philippines.
- Proven experience in negotiation, contract management, and strategic partnerships.
- Data-driven mindset with the ability to analyze partnership performance and optimize strategies.
- Excellent communication, stakeholder management, and relationship-building skills.
