KOL Challenges & Campaigns Specialist

. Campaign Development & Execution

• Plan and execute KOL challenges, competitions, and seasonal affiliate campaigns to drive engagement.
• Collaborate with internal teams to align campaigns with Shopee's overall marketing and sales objectives.
• Monitor campaign performance and optimize based on data insights.

. Affiliate Activation & Incentivization

• Develop challenge mechanics encouraging KOLs to generate content and drive traffic to Shopee.
• Implement performance-based reward structures to maximize participation and ROI.
• Track KOL engagement and introduce targeted initiatives to re-engage inactive affiliates.

. Cross-functional Coordination & Innovation

• Work closely with product, marketing, and data teams to develop innovative challenge formats.
• Experiment with new ways to gamify KOL participation and increase competition-driven motivation.
• Leverage performance insights to continuously improve campaign effectiveness.

. 3+ years of experience in influencer marketing, campaign management, or digital

marketing.

. Strong understanding of KOL engagement mechanics and digital content trends.

. Proven ability to develop and execute large-scale challenges and campaigns.

. Analytical mindset with experience using performance data to drive decision-making.

. Strong project management skills and ability to handle multiple campaigns

simultaneously.