Requirements
Bachelor's Degree in Marketing, Business Administration, Management, or related field.
At least 3–5 years of experience in product management, brand management, or marketing
within FMCG or food manufacturing.
Strong understanding of FMCG market dynamics and consumer behavior.
Experience in product lifecycle management and NPD processes.
Excellent analytical and strategic thinking skills.
Strong project management and organizational abilities.
Effective communication and presentation skills.
Creative and innovative mindset.
Proficient in Microsoft Office (Excel, PowerPoint).
Knowledge of market research tools and data analytics.
Key Responsibilities
- Product Strategy & Planning
Develop and execute product strategies aligned with overall business objectives.
Manage product portfolio including new product development (NPD), product enhancements,
and rationalization.
Conduct market research to identify consumer needs, trends, and competitive positioning.
Define target markets, product positioning, and value propositions.
- New Product Development (NPD)
Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.
Oversee product concept creation, feasibility studies, costing, and commercialization.
Coordinate product trials, sensory evaluations, and product validation.
Ensure timely launch of new products in accordance with project timelines.
- Brand & Marketing Management
Develop and implement marketing plans, campaigns, and promotional strategies.
Manage branding elements including packaging, labeling, and messaging.
Ensure brand consistency across all channels and materials.
Work closely with creatives and agencies for campaign execution.
- Pricing & Profitability Management
Develop pricing strategies based on cost structure, market conditions, and competition.
Monitor product profitability, margins, and cost performance.
Recommend price adjustments and cost optimization initiatives.
Coordinate with Finance for pricing approvals and margin analysis.
- Sales Support & Market Execution
Collaborate with Sales teams to ensure effective product distribution and visibility.
Provide product training, selling tools, and promotional materials to the sales force.
Monitor product performance in the market (sell-in and sell-out data).
Support trade promotions, activations, and merchandising initiatives.
- Market & Competitor Analysis
Monitor competitor activities including pricing, promotions, and new product launches.
Analyze market share, category performance, and consumer insights.
Identify risks and opportunities and recommend action plans.
- Performance Monitoring & Reporting
Track product KPIs such as sales volume, revenue, market share, and profitability.
Prepare regular reports and presentations for management review.
Analyze product performance and recommend improvements.
Ensure product compliance with regulatory requirements (e.g., FDA, labeling standards).
Coordinate with QA and Regulatory teams for product approvals and documentation.
Ensure adherence to food safety and quality standards.
Benefits
Car Plan/Rent your own car with fleet card
HMO
Leave Credits
On-site parking
Opportunities for promotion
Trade tools with Revolving Fund
Work Location: Malabon Head office and once a week field work within NCR
Work Schedule: Mondays to Fridays 8am to 6:30pm compressed work week
