BASIC FUNCTION
The Key Accounts Specialist supports the sales and trade marketing objectives of the business by managing day-to-day operations with key modern trade partners. The role ensures product availability, visibility, and compliance in-store while maintaining strong relationships with buyers and store operations teams.
DUTIES AND RESPONSIBILITIES
- Monitor and supervise sales data, distribution channels, stock levels, and quality of in-store displays (phasing, visibility, planogram compliance, etc.).
- Execute marketing strategies and trade programs to maximize sales impact within partner accounts.
- Manage and supervise merchandisers and promodisers deployed in assigned stores.
- Oversee in-store advertising, customized merchandising initiatives, and promotional activities.
- Prepare and submit weekly and monthly operational reports for review.
- Prepare and submit a monthly manpower coverage plan.
- Conduct regular trade checks, including monitoring competitor activities, pricing, promotions, and new products.
- Present new products and SKUs to buyers effectively and professionally.
- Establish and maintain strong working relationships with decision-makers and key influencers in partner accounts.
- Meet regularly with head office buyers and key personnel to ensure alignment with company goals and trade strategies.
- Perform other related duties that may be assigned from time to time.
QUALIFICATION GUIDES
- Bachelor's Degree in Business, Marketing, or related field.
- Experience in Modern Trade or Key Account Management preferred; FMCG background is an advantage.
- Strong communication, coordination, and presentation skills
- Detail-oriented and organized
- Able to manage multiple tasks simultaneously
- Proficient in Microsoft Excel, Word, and PowerPoint.
