Job Description
The KAM Lead will be responsible for driving the growth, performance, and engagement of Shopee's external affiliate ecosystem. This role will lead a team of Key Account Managers (KAMs) focused on affiliate acquisition, creator management, and MCN partnerships, while developing strategies, programs, and incentives to sustainably scale affiliate-driven traffic and GMV.
Key Responsibilities
- Lead and coach a team of KAMs, ensuring strong performance, capability development, and achievement of business targets.
- Drive affiliate ecosystem growth through creator acquisition, activation, retention, and monetization initiatives.
- Oversee strategic relationships with MCNs, agencies, and top-tier managed creators to maximize affiliate performance.
- Design and execute incentive programs, campaigns, and engagement strategies to increase affiliate activity, content output, and GMV contribution.
- Monitor affiliate performance metrics and identify opportunities to improve productivity, efficiency, and creator ROI.
- Collaborate with cross-functional teams including Marketing, Business Development, Category, Product, and Regional teams to develop growth initiatives and unlock new opportunities.
- Establish scalable processes, reporting frameworks, and operational best practices to support long-term affiliate growth.
- Analyze market trends, creator behavior, and competitor activities to inform business strategy and program development.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related fields.
- 5+ years of experience in account management, partnership management, creator ecosystem, affiliate marketing, or business development.
- Experience managing teams and driving performance through clear KPIs and coaching.
- Strong stakeholder management and relationship-building skills.
- Data-driven mindset with the ability to translate insights into actionable growth strategies.
- Excellent project management, communication, and problem-solving skills.
- Experience in e-commerce, creator economy, social commerce, affiliate marketing, or digital advertising is highly preferred.
