Junior Lead, Program Management (Portfolio)

Job Purpose

Responsible for maximizing the value of the existing card base through personalized engagement strategies. The role focuses on the Cardholder Lifecycle—from early-month activation and first-usage to cross-selling and retention.

Key Responsibilities

:•Lifecycle Strategy & Intervention - Develops usage campaigns to ensure high percentage of cards with usage

.•Targeted & Segmented Marketing - Collaborates with the Data Analytics team to extract specific customer lists based on behavior and drives the usage of specific card features

.•Channel & Journey Optimization - Oversees the deployment of highly personalized communications via SMS, EDM, and App Push Notifications

.•Monitoring & Analytics- Analyzes the cost-effectiveness of targeted rewards versus broad-based discounts

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Job Requiremen

ts·Experience: At least 3 years of experience in Database Marketing, CRM, or PortfolioManagement, preferably within Credit Cards or Digital Banki

ng·Education: Bachelor's degree in Marketing, Business, or any data-centric fiel

d.·Analytical Mindset: Proficiency in interpreting data trends; experience with CRM tools (e.g., Salesforce, Adobe Campaign

).·Customer-Centricity: Strong understanding of consumer psychology and what motivates different segments to spen

d.·Communication: Excellent ability to translate complex data into compelling marketing copy for targeted segment