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Job Purpose
Responsible for accelerating card velocity and enhancing portfolio profitability through comprehensive management of omnibus usage campaigns.
Key Responsibilities:
•Campaign Management & Execution- Leads the full campaign lifecycle—from brief writing, P&L preparation and internal approvals to technical setup and post-launch monitoring.
•Partner & Merchant Engagement- Negotiates with key merchant partners for co-marketing slots and develops sale or engagement events with partner merchants to promote and enhance customer engagement.
•Data Analysis & Reporting - Monitors daily/weekly campaign performance against projections.
•Stakeholder Coordination - Cascades campaign mechanics to relevant Departments to ensure a seamless customer experience
Job Requirements
·Experience: At least 3 years of experience in Marketing or Product Management, specifically within Credit Cards, Payments, or Loyalty Programs.
·Education: Bachelor's degree in Marketing, Business, or a related field.
·Campaign Expertise: Proven track record of managing large-scale usage or rewards campaigns with measurable results.
·Technical Skills: Comfortable working with data analytics (Excel/PowerPoint) to project campaign costs and outcomes.
·Soft Skills: Strong project management skills; ability to juggle multiple promos simultaneously; persuasive negotiation skills with external partners.
Job ID: 151786393