The Junior CRM Specialist supports new user acquisition and activation by executing onboarding and early-lifecycle CRM campaigns. This role focuses on increasing first booking conversion and accelerating the journey from install to repeat usage through well-timed and well-executed CRM communications.
The role is execution-heavy and ideal for a detail-oriented marketer who wants to build a strong foundation in CRM, lifecycle marketing, and analytics.
Key Responsibilities
New User Onboarding & Activation
- Execute CRM journeys guiding users from:
- App install to first booking
- First booking to second booking
- Deploy onboarding campaigns that educate users on app USPs, pricing, and key features
- Support first-ride incentive and welcome offer execution
CRM Campaign Execution
- Build, QA, and launch CRM campaigns across push notifications, in-app messages, and other available channels
- Ensure correct segmentation, eligibility, and timing of campaigns
- Coordinate with the Senior CRM Manager on campaign logic and priorities
Promo Execution Support
- Assist in setting up and validating promo logic using promo tools
- Ensure new user offers are applied correctly and only to intended segments
- Support QA and monitoring during campaign launches
Reporting & Optimization Support
- Track and report key activation metrics such as:
- First booking rate
- Time to first booking
- First to second booking conversion
- Identify drop-off points and share insights for optimization
Requirements
- 1-3 years of experience in CRM, digital marketing, or growth roles
- Familiarity with CRM tools (MoEngage or similar preferred)
- Strong attention to detail and execution discipline
- Basic understanding of funnels, segmentation, and performance metrics
- Strong coordination and communication skills
Benefits
Why join Angkas
- Freedom of work
- Work-life balance
- Free meals and use of gym
- Opportunities for promotion
- Competitive salary
- Pay raise
- Start-up environment
- Multi-cultural and Agile work environment
- Diversified use of technology
