ROLE OVERVIEW:
The Jr. Brand Manager will play a role in shaping and executing the brand strategy to drive growth in new revenue streams for Smart Prepaid , accelerate data consumption, enhance omnichannel consumer engagement, and maintain strong brand health. He/She will collaborate with cross-functional teams to bring to life products, campaigns, and programs that resonate with the market, ensuring the brand remains relevant and top-of-mind.
RESPONSIBILITIES
- Develop strategies to grow revenues of Smart Prepaid in different sales channels
- Create dynamic campaigns for products or promos that deliver meaningful solutions to enhance consumers lives.
- Develop digital-first campaigns to enhance brand perception, boost revenues, and deepen consumer engagement.
- Define and shape the strategy for go-to-market plans by leveraging user insights, market data, competitive research, and a deep understanding of national, local, and segment-specific needs.
- Collaborate with various internal and external stakeholders to ensure alignment on priorities, effective market execution of brand initiatives, and the implementation of best practices.
- Help keep healthy inventory of Smart Prepaid sims and handset devices
QUALIFICATIONS
Educational Background:
- Graduate of Business Management or Communications or Marketing-related course, from top state or private universities nationwide
Work Experience:
- Minimum 5 years experience in the Telco Internet, OTT or Tech industry in a Product or Marketing role or 5 years of experience in brand/marketing role in other industries
- Experience in a leadership role, managing cross functional and cross cultural teams
- Experience in IMC planning and execution and proven ability in leading teams in large-scale complex programs
- Experience in social media and influencer marketing. Deriving measurements for ROI,
- Business Finance skills or relevant exposure
- Can analyze data both qualitative and quantitative
