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PLDT

Junior Brand Manager - Postpaid Devices

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  • Posted 8 hours ago
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Job Description

Education

Bachelor's degree in Marketing, Business Management, Communications, or any related course
Background in branding, sales, or commercial roles is preferred

Qualifications

Proven experience in brand management, device marketing, or telecom environments
Strong exposure to end-to-end device launches, from vendor coordination to commercial deployment
Solid working knowledge of pricing, business cases (BC/FYA), and competitive analysis
Experience working cross-functionally with Vendors, Finance, Procurement, Channel Development, IT, Inventory, and Sales teams
High attention to detail and strong organizational skills to manage checklists, timelines, and approvals
Proficient in Excel and documentation tools, especially for pricing models, projections, and reports
Strong communication skills for stakeholder alignment, advisories, and launch communications
Able to manage multiple projects simultaneously in a fast-paced environment

Duties and Responsibilities

Lead and manage postpaid device launches in alignment with vendor and commercial timelines
Coordinate with device vendors to secure product specifications, testing units, launch assets, pricing details, and marketing materials
Prepare, validate, and secure approval for pricing business cases (BCs) covering device plans, promotions, and channel-specific offers
Conduct competitive benchmarking (e.g., Globe and other telco offers) to support pricing and positioning decisions
Request and manage matcodes, Optima images, handset matrices, and pricing deployments across systems (Optima, CSP, OLS)
Ensure timely pricing and system deployment by coordinating requirements with SOPs and IT teams
Oversee creation and approval of launch communication materials, including KVs, specs sheets, advisories, and digital assets
Manage in-store and digital deployment of device merchandising and promotional materialsPrepare and publish LIT advisories to signal device readiness for selling across channels
Monitor device sales performance and inventory levels, coordinating with Inventory and ROS teams for forecasts and replenishment
Handle vendor management, including negotiations for pricing support, freebies, brand ambassadors, and launch supportManage demo unit requests, deployment plans, and approvals in coordination with RMM and IBSPPrepare admin BCs and FYAs for annual device-related operational expenses (e.g., demo units, paperbags, PSAF)
Support device move-out activities for end-of-life units, including price-down initiatives and inventory reallocation
Lead or support strategic projects (e.g., trade-in programs, financing initiatives, special vendor projects) as assigned

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About Company

Job ID: 146070445

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