Assist in the setup, trafficking, and quality assurance (QA) of digital advertising campaigns across platforms such as Meta, Google Ads, TikTok, LinkedIn, and DV360.
Support the timely and accurate launch of campaigns by following approved media plans, campaign requirements, and internal processes.
Monitor campaign delivery, pacing, and budget utilization, escalating issues or discrepancies to senior team members when needed.
Help identify campaign delivery issues and support optimization efforts based on platform best practices and team guidance.
Assist with campaign tracking implementation, including pixels, conversion tracking, UTM parameters, and analytics integrations.
Prepare campaign reports, maintain accurate campaign documentation, and ensure records are updated in accordance with internal standards.
Coordinate with the Media Planning team and platform partners to support smooth campaign execution and timely issue resolution.
Stay updated on digital advertising platforms, tools, and industry best practices, and apply learnings to day-to-day campaign operations.
