Intern-Retail Segments & Channels Management

Company: Union Bank of the Philippines

Position: Retail Segments and Channel Marketing Intern

Office Location: UB Plaza - 34F Pasig (Headquarters)

About The Role

As a Retail Segments & Channels Management Intern supporting Deposit Products or CASA, you will help the Marketing Team implement and monitor initiatives aimed at strengthening customer engagement, retention, account funding, and average daily balances.

You will gain hands-on exposure to campaign management, data-driven marketing, customer insights, and cross-functional coordination. Through the CASA Top-Up Promo and other strategic initiatives, you will contribute to projects that support the growth of the Bank's CASA portfolio and customer primacy objectives.

What You'll Do

Campaign Management and Execution

• Assist in planning, coordinating, and implementing CASA marketing campaigns.
• Help prepare campaign briefs, timelines, trackers, and post-campaign reports.
• Coordinate with internal stakeholders to support the timely execution of campaigns and customer communications.
• Monitor campaign milestones and identify potential areas for improvement.
  
  

Performance Monitoring and Customer Insights

• Clean, consolidate, and analyze campaign performance data.
• Prepare reports and presentations that communicate campaign results and key insights.
• Maintain dashboards and trackers for important business and campaign metrics.
• Conduct research on customer behavior, competitor activities, and relevant industry trends.
• Support customer segmentation, profiling, and other analyses that may reveal growth opportunities for CASA products.
  
  

Campaign Registration and Issue Resolution

• Help maintain the campaign registration site and ensure that it functions properly.
• Document and escalate registration-site issues to the appropriate vendor.
• Assist in conducting user acceptance testing following corrective actions.
• Coordinate with frontline units to address registration concerns and help ensure their resolution.
• Prepare campaign registration reports and related analytics.
  
  

Marketing and Communications Support

• Assist in preparing marketing materials, presentations, communication briefs, and promotional content.
• Support customer communications delivered through email, SMS, online platforms, and physical channels.
• Coordinate with campaign teams, review test communications, monitor implementation, and complete necessary follow-through activities.
• Help ensure that materials are aligned with approved brand and regulatory guidelines.
  
  

Project and Administrative Support

• Maintain project documentation, trackers, and meeting notes.
• Coordinate schedules, requirements, and follow-ups among project stakeholders.
• Assist with vendor and supplier coordination, including contracts, payment processing, and related follow-ups.
• Support other strategic initiatives of the Retail Segments & Channels Marketing Team as assigned.
  
  

What We're Looking For

• Currently pursuing a bachelor's degree in Marketing, Business Administration, Management, Communications, or another related business or analytical field.
• Target Start Date: October 2026
• Can render a minimum of 300 hours
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Has basic knowledge of data analysis, reporting, digital marketing, and social media platforms.
• Strong organizational and project coordination skills.
• Detail-oriented and capable of managing multiple responsibilities.
• Strong analytical, problem-solving, communication, and interpersonal skills.
• Able to work independently while collaborating effectively with a team.
• Curious, proactive, resourceful, adaptable, and eager to learn.
• Results-oriented and accountable, with a professional, ethical, and customer-centric mindset.