Integrated Media Specialist
Department: Brand & Marketing
Location: Manila, Philippines
Employment Type: Full-time Onsite
Job Summary
We are looking for a Media Specialist to support GameZone's media planning, buying, campaign execution, and performance analysis.
The ideal candidate is data-driven, detail-oriented, and familiar with the Philippine media landscape, with strong execution and communication skills.
Key Responsibilities
- Support media planning and execution across Digital, Social, OOH, TV, Radio, and Programmatic.
- Coordinate with media agencies, platforms, and vendors on media buying, bookings, and campaign delivery.
- Monitor campaign performance and key KPIs including Reach, Impressions, CPM, CPV, CPC, CTR, and Engagement.
- Prepare weekly/monthly media reports and post-campaign analysis.
- Support media budget tracking, optimization, and vendor negotiation.
- Conduct competitor and market media monitoring.
Research and develop local media opportunities in the Philippines.
- Work closely with Brand, Creative, Content, MCN, Operations, and external agencies.
Requirements
- 2–4 years of experience in Media, Advertising, Marketing, or Digital Marketing.
- Experience in the Philippine media market is preferred.
- Familiar with Facebook, TikTok, YouTube, Google, OOH, and other major media channels.
- Good understanding of media metrics and campaign performance.
- Strong Excel / Google Sheets and data analysis skills.
- Good communication, coordination, and project management skills.
- Strong attention to detail and ability to manage multiple projects.
- Good command of English.
Preferred
- Experience in Gaming, Entertainment, FMCG, or Consumer Brands.
- Media agency experience.
- Hands-on experience with Meta Ads, TikTok Ads, Google Ads, or Programmatic.
- Strong knowledge of Filipino consumer behavior and local media resources.
What We're Looking For
A hands-on media professional who can go beyond execution — understand the numbers, identify problems, optimize campaigns, and make media investment more effective
