Integrated Media Planner

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

About our Media Services

We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media.

Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.

Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimisation, Media effectiveness and the like.

Job Overview

As a media planner, you are tasked to help formulate media objectives and strategies recommendation to address the set marketing and business objectives while maximising returns on advertising across different media channels.

You will be responsible for analysing relevant data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective and efficient way possible. Media planners collect and analyse information about different media (ATL/Digital) based on identified consumer behaviour, media trends and competitive landscape.

You will be working closely with clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns that will help drive real business results.

Key Accountabilities

Planning:

• Develop media strategy, channel recommendations and prepare the detailed media flowplan
• Liaise with media owners for proposals
• Experience with media planning and audience insights tools
• Collect and analyse data to determine best media mix for campaigns
• Engage clients and creative agencies on day-to-day operations
• Various campaign reports on local/regional/global levels
• Ensuring all media goals and strategies are delivered and executed within budgets.
• Leads the post campaign reporting in partnership with internal and external partners.
• Timely delivery and upkeep of all relevant reporting systems and templates (VSMS, media plans, contact reports, status reports).

Client relationship management:

• Day to day account management of key clients

Finance:

• Ensure billing of invoices in internal systems and liaising with clients for PO's /signed CEs

Managing specialist relationships:

• Internal: Manage relationships with specialist teams internally - clear and accurate briefing of them.
• External: Build effective working relationships with media partners to keep abreast with the current trend

Required skills:

• University graduate/ Fresh Graduates are welcome
• 1-2 years media agency experience essential, integrated media planning a big plus
• Strong analytical skills, ability to relate results to client business objectives
• Balanced ability to perform analytically and creatively
• Accuracy and attention to detail
• Compliance with deadlines
• Well organized multi-tasker able to work independently
• Excellent interpersonal skills and style, including face-face, email and telephone manner
• Excellent planning and organizing skills
• Good PC skills, especially excel and PowerPoint

Attributes:

• Passionate, with strong opinions about communications
• An instinctive desire to exceed expectations (clients and management) and deliver cutting-edge strategies
• Ability to build strong relations with colleagues, clients and network partners
• Able to generate and present well-considered ideas and solutions
• Thrives in a fast-paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
• Can demonstrate good organizational skills and attention to detail
• Can multitask and change priorities rapidly and is effective under pressure
• High energy and an approachable manner
• Team player
• Takes initiative
• Enthusiastic
• Able to work under pressure

Inclusion and Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.