We are seeking a results-driven Lead Generation Specialist to support IT hardware sales initiatives in SEA. The role focuses on identifying, qualifying, and nurturing leads across key market segments, driving pipeline growth, and enabling the sales team to achieve revenue targets for IT hardware portfolio (desktops, laptops, servers, storage, and peripherals).
Responsibilities
Lead Generation & Prospecting
- Identify and generate new business opportunities for IT hardware solutions through outbound calls, emails, LinkedIn, and digital campaigns
- Build and manage a strong pipeline of qualified leads within SMB, mid-market, and enterprise segments
- Research target accounts, decision-makers, and industry trends
Lead Qualification
- Qualify inbound and outbound leads based on BANT (Budget, Authority, Need, Timeline) or similar frameworks
- Schedule meetings and hand over high-quality leads to the sales team
- Maintain accurate lead status and activity tracking in CRM systems
Reporting & Performance Tracking
- Track KPIs such as leads generated, qualified leads, conversion rates, and pipeline value
- Prepare weekly and monthly performance reports
- Continuously optimize outreach strategies based on performance data
Qualifications
- Diploma / Bachelor's degree in Business, Marketing, IT, or related field
- Total working experience minimum 2 years with Minimum 1 year of experience in lead generation, inside sales (inbound/outbound), or cross selling/upselling exposure in technology sales.
- Strong communication and prospecting skills (phone, email, LinkedIn)
- Familiarity with CRM tools (Salesforce, HubSpot, or similar)
- Understanding of IT hardware solutions or similar enterprise IT products
- Ability to work with targets and performance metrics
- Analytical mindset with attention to detail
