Influencer Relations Manager

About the Role

This role owns the creator and influencer relationships that turn talent into long-term brand advocates, while ensuring creator partnerships contribute to both brand growth and commercial performance.

Responsibilities:

Influencer & Creator Relationships

• Build and manage relationships with key creators, influencers, and tastemakers.
• Develop the overall influencer strategy and ambassador ecosystem.
• Identify talent that can build brand awareness, credibility, and cultural relevance.
• Build long-term partnerships rather than one-off, transactional campaigns.
• Own influencer communications, briefs, and the overall creator experience.

Seeding, Gifting & Brand Advocacy

• Develop and manage seeding, gifting, events, and relationship-building programs.
• Partner closely with PR and Brand to integrate influencers into the broader brand story.
• Track reach, engagement, earned content, creator retention, brand affinity, and quality of advocacy.

Social Commerce & Revenue

• Develop creator selling tools, scripts, content strategies, bundles, offers, and conversion-driving activations.
• Partner closely with E-commerce to ensure social commerce initiatives support revenue objectives.
• Identify hero SKUs, promotional moments, and retail/e-commerce priorities to maximize creator-driven sales.
• Track GMV, conversion, affiliate sales, ROAS, and creator productivity.
• Continuously optimize the creator roster based on performance and sales contribution.

Requirements

Must-Have Skills

• Proven experience building and managing relationships with creators, influencers, and tastemakers.
• Experience developing long-term brand partnerships and ambassador ecosystems.
• Strong understanding of both brand-focused influencer marketing and performance/social commerce.
• Ability to connect creator strategy to measurable business outcomes, including GMV, conversion, affiliate sales, and ROAS.
• Experience working with the U.S. market, ideally managing U.S.-based creators, influencers, or brand partnerships.
• Fully professional English fluency, with strong written and verbal communication skills.