Identify, source, and recruit healthcare creators, influencers, patient advocates, caregivers, wellness professionals, affiliate partners, publishers, and strategic partners across multiple digital platforms.
Research creators and affiliates within the healthcare, wellness, senior care, family care, mental health, pet care, and insurance industries.
Evaluate creators based on audience quality, engagement, credibility, content quality, brand safety, consistency, and partnership potential.
Assess affiliate partners based on traffic quality, conversion history, healthcare experience, compliance readiness, fraud prevention, reporting capabilities, and scalability.
Build and maintain a structured creator, influencer, affiliate, and partnership pipeline using Customer Relationship Management platforms.
Develop personalized outreach campaigns through LinkedIn, email, creator platforms, and other digital channels to generate qualified partnership opportunities.
Coordinate discovery meetings, partnership discussions, follow-up activities, and relationship management throughout the partnership lifecycle.
Recruit affiliate partners capable of generating consumer registrations, provider registrations, provider onboarding, mobile application downloads, appointment bookings, referral traffic, qualified leads, and conversions.
Support onboarding activities by distributing media kits, brand guidelines, campaign assets, referral resources, presentations, and partnership documentation.
Ensure creators and affiliate partners understand campaign objectives, approved messaging, compliance requirements, and partnership expectations.
Track and monitor outreach activities, meetings, responses, referrals, registrations, conversions, application downloads, and campaign performance.
Generate weekly and monthly reports highlighting partnership performance, return on investment, pipeline health, and optimization opportunities.
Conduct brand safety reviews, compliance assessments, and risk evaluations for creators and affiliate partners.
Escalate potential legal, compliance, privacy, reputational, or contractual risks to internal stakeholders.
Collaborate with Marketing, Growth, Operations, and Leadership teams to improve partnership performance and long-term acquisition strategies.
Recommend process improvements that strengthen influencer recruitment, affiliate marketing, and partnership development initiatives.
Perform other influencer marketing, affiliate marketing, and partnership development responsibilities as assigned.
Requirements
Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, Digital Marketing, or a related field is preferred.
Minimum 2–3 years of experience in Influencer Marketing, Affiliate Marketing, Partnership Development, Business Development, Lead Generation, Creator Partnerships, or Strategic Partnerships.
Experience recruiting, qualifying, and managing influencers, creators, affiliates, publishers, referral partners, or strategic business partners.
Experience supporting Healthcare, Wellness, Health Technology, Caregiving, Senior Care, Family Care, Insurance, or related industries.
Experience using Customer Relationship Management systems and managing partnership pipelines.
Experience conducting outbound prospecting through LinkedIn, email, and other digital outreach platforms.
Experience sourcing healthcare creators and building high-quality affiliate partner pipelines.
Experience evaluating partnership return on investment, engagement metrics, conversion performance, audience quality, and partnership effectiveness.
Familiarity with Aspire, GRIN, or other creator marketplace and influencer management platforms.
Experience coordinating influencer onboarding, campaign execution, and partnership communications.
Knowledge of affiliate marketing, influencer marketing, lead generation, customer acquisition, referral marketing, and partnership lifecycle management.
Strong stakeholder relationship management and partnership development skills.
Strong analytical skills with the ability to interpret partnership performance metrics and provide actionable recommendations.
Highly organized with excellent project management and pipeline management skills.
Excellent written and conversational English communication skills.
Ability to work independently while managing multiple priorities in a fast-paced environment.
