Influencer Marketing Coordinator

At Buzz – Advertising & Digital Marketing

JOB DESCRIPTION

Job Title: Influencer Marketing Executive

Location: CR Park, South Delhi, Delhi

In-Hand Salary: ₹20,000 – ₹25,000 per month

Job Type: Full-Time Permanent

Experience Required: 1-2 years in influencer marketing or social media management

About Atraski & At Buzz:

At Buzz is the advertising and digital marketing vertical of Atraski, a full-service creative marketing and media company. We specialize in storytelling, strategy, and digital innovation across multiple verticals including D2C, F&B, fashion, real estate, and EdTech. Our mission is to help brands connect authentically with their audiences through data-driven campaigns and compelling content.

Role Overview:

We are seeking an experienced and strategic Influencer Marketing Executive to lead our influencer partnerships and content collaboration initiatives. This is a full-time, permanent position offering significant growth potential within our fast-paced marketing environment. You will drive campaign strategies, manage high-value influencer relationships, and optimize content performance to deliver measurable ROI for our clients.

Key Responsibilities:

Influencer Strategy & Relationship Management:

• Develop and execute data-driven influencer marketing strategies aligned with client objectives and KPIs
• Build, nurture, and scale relationships with high-performing influencers and content creators across all social platforms
• Negotiate contracts, manage terms, and ensure optimal influencer mix (nano to macro-influencers) for each campaign
• Maintain and continuously expand a proprietary database of creators with performance benchmarking

Campaign Execution & Optimization:

• Lead end-to-end campaign planning, brief development, and delivery across multiple client accounts simultaneously
• Coordinate with Account Managers and Creative teams to ensure seamless campaign implementation
• Monitor campaign performance in real-time, analyze engagement metrics, and provide data-backed optimization recommendations
• Track ROI, cost-per-engagement, and audience quality metrics to continuously improve campaign performance

Content Management & Quality Assurance:

• Review and approve all influencer content to ensure brand compliance and quality standards
• Manage content submission timelines, deliverable tracking, and performance reporting
• Create and maintain campaign playbooks and best-practice documentation

Social Media & Brand Management:

• Oversee day-to-day management of brand and internal social media accounts (Instagram, YouTube, TikTok, Twitter/X)
• Develop content calendars, schedule posts, manage community engagement, and respond to audience inquiries
• Generate weekly/monthly social media performance reports with key insights and recommendations

Content Creation & Design Support:

• Create visually compelling content using Canva for posts, stories, carousels, and campaign materials
• Edit short-form and long-form video content (reels, shorts, stories, YouTube) using professional video tools
• Contribute strategic creative ideas for campaigns across all digital platforms

Team Collaboration & Training:

• Mentor junior team members and trainees on influencer marketing best practices and platform optimization
• Collaborate cross-functionally with Account Management, Creative, Strategy, and Operations teams

What We're Looking For:

• Proven 1-2 years of hands-on experience in influencer marketing, social media management, or related digital marketing roles
• Strong proficiency across all major social media platforms (Instagram, YouTube, TikTok, Twitter/X, LinkedIn)
• Expert-level skills in Canva; proficiency in video editing tools (VN Video Editor, CapCut, Adobe Premiere, or similar)
• Data-driven mindset with strong analytical skills; comfortable working with analytics dashboards and performance metrics
• Excellent communication, negotiation, and project management abilities
• Ability to manage multiple campaigns and client relationships simultaneously in a fast-paced environment
• Strong attention to detail, brand sensitivity, and commitment to delivering high-quality work
• Genuine passion for digital marketing, creative trends, and influencer culture

Career Growth & Learning Opportunities

• Strategic campaign planning and optimization at scale across diverse client verticals
• Advanced influencer relations, contract negotiation, and performance management
• Deep expertise in social media analytics, audience insights, and data interpretation
• Leadership and mentorship skills through direct collaboration with trainees and junior team members
• Exposure to cross-functional strategy and brand communication across multiple industries
• Potential for career progression to Senior Manager, Team Lead, or Strategy roles based on performance

Compensation & Benefits

• In-Hand Salary: ₹20,000 – ₹25,000 per month (based on experience and performance)
• Performance-based incentives and bonus structure
• Annual salary review based on achievements and market benchmarks
• Flexible working culture
• Professional development and training opportunities
• Access to industry tools, resources, and creative platforms

How to Apply

Interested candidates should submit the following to our HR team:

• Updated CV/Resume with detailed work experience and key achievements
• Cover letter (3-4 sentences) explaining your interest in this role and relevant expertise
• Portfolio or links to past campaigns, social media accounts managed, or creative work showcasing your expertise
• References from previous employers or clients (optional but highly valued)

Submit to: [Confidential Information] and [HIDDEN TEXT]

Please mention Influencer Marketing Executive – At Buzz in the subject line.

Atraski is committed to building a diverse, inclusive, and high-performing team. We welcome applications from all backgrounds and foster an inclusive workplace culture.