Build and maintain strong relationships with top influencers and affiliates as part of the Shopee Affiliate Program.
Directly coordinate and acquire a deep understanding with influencers and MCN agencies to optimize campaign performance, ensure smooth execution, and drive strategic partnerships.
Manage and analyze paid media performance, including social media ad boosting and to optimize conversions and maximize ROI.
Conduct sentiment analysis and performance tracking to assess influencer impact, audience engagement, and overall brand perception.
Cascade relevant information, updates, and best practices to influencers through regular communication.
Ensure influencers maximize the Shopee Affiliate Program by actively participating in various initiatives and continuously improving their performance, including content engagement and sales.
Utilize data analytics to track key performance metrics, assess campaign effectiveness, and identify areas for improvement.
Actively propose recommendations to enhance influencer communication, streamline processes, and implement innovative growth strategies.
Stay up to date with industry trends, influencer marketing, affiliate strategies, and social media advancements.
Conduct competitor research and analysis to benchmark Shopee's affiliate and influencer strategies against industry leaders, identifying opportunities for growth and differentiation.
Requirements
Analytical mindset with the ability to conduct competitor research, sentiment analysis, and performance tracking.
At least 2-3 years experience in Account Management background, specifically with influencers, content creators, affiliates, and agencies.
Strong communication and negotiation skills to manage relationships with influencers, MCN agencies, and internal stakeholders.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Strong understanding of social media ad boosting, affiliate marketing, and paid media performance analysis.
