Hybrid Content Creator

Position: Hybrid Content Creator

Department: Creative

Reporting Line: Creative Head

Primary Role: Deliver high-quality, platform-native content end-to-end within Content Pods, ensuring consistency, speed, and alignment with Elesi's creative standards.

Secondary Role: Collaborate across pod teams to support velocity and consistency by operating cleanly within formats, workflows, and creative guardrails.

Key Focus Areas

The Hybrid Content Creator's strengths and focus areas include:

1. Platform-native ideation and storytelling
2. End-to-end content execution
3. Consistent format adherence
4. Workflow discipline and collaboration

Key Responsibilities

End-to-End Content Execution

• Ideate, direct, shoot, and edit assigned platform-native content formats
• Deliver 12–15 platform-ready assets per month within agreed pod capacity and formats
• Execute assigned formats within defined product turnaround times
• Ensure all outputs align with Elesi's creative standards and platform grammar

Quality & Alignment

• Deliver work that aligns clearly with approved briefs and creative intent
• Ensure 85% of assigned content is approved within the standard 1–2 revision rounds
• Execute assigned formats cleanly without creative escalation or rework

Pod Collaboration

• Collaborate cleanly with Producers, Project Managers, and fellow creators within pod workflows
• Receive and apply feedback quickly without repeated corrections
• Contribute positively to pod rhythm, clarity, and overall team morale

Objectives & Key Results (OKRs)

Business Objective (20%)

Contribute reliably to revenue through consistent, high-performing content output

• Deliver end-to-end (ideate, direct, shoot, edit) 12–15 platform-ready assets per month within agreed pod capacity and formats
• Maintain on-time, on-scope delivery across assigned pod cycles
• Support client retention through reliable execution and low revision friction

Product Objective (60%)

Produce consistently platform-native content that meets Elesi creative standards

• Ensure 100% adherence to platform and creative guardrails
• Execute assigned formats within defined product turnaround times

Ensure 85% of assigned content is approved within the standard 1–2 revision rounds

People Objective (20%)

Enhance creative collaboration and pod effectiveness

• Collaborate cleanly with Producers, Project Managers, and fellow creators within defined roles
• Receive and apply feedback quickly without repeated corrections
• Contribute positively to team rhythm, clarity, and morale

Success Indicators

• Consistent delivery of 12–15 high-quality, platform-native assets per month
• Minimal creative escalation or rework
• Strong alignment between brief and final output
• Reliable contribution to pod speed and system discipline