About the Role:
We are looking for an experienced Healthcare Content Strategist to join a remote team and create high-quality, conversion-focused content for healthcare businesses.
This role requires more than strong writing skills. You should understand the North American healthcare market, its audiences, and the specific pain points healthcare businesses face.
You will translate business and marketing strategies into compelling messaging, using strong hooks, storytelling, and audience insights to create content that connects with healthcare professionals and their customers.
About the Client:
A growing Canadian healthcare business coaching and consulting firm that helps healthcare providers scale from early-stage operations to established market presence.
The company combines strategic business guidance with hands-on marketing execution, helping healthcare organizations strengthen their positioning, attract customers, and accelerate sustainable growth across Canada and North America.
Schedule:
- Monday to Saturday, flexible schedule during the client's business hours (Eastern/Pacific Time - Canada), with a 1-hour unpaid break (48 paid hours per week)
Key Responsibilities:
- Develop compelling, audience-focused copy for healthcare businesses across Canada and North America.
- Create strategic hooks, messaging frameworks, and storytelling narratives tailored to different healthcare niches.
- Write engaging blog posts, landing pages, website copy, and long-form content.
- Translate business and marketing strategies into clear, persuasive written materials.
- Adapt messaging and tone to match each client's individual brand identity and target audience.
- Collaborate with the coaching and marketing teams to develop content aligned with broader growth strategies.
- Maintain consistent brand voice and messaging across client deliverables.
- Research healthcare trends, audiences, competitors, and industry developments to keep content relevant.
- Apply SEO principles where appropriate to improve organic visibility and content performance.
- Use AI tools thoughtfully to support research and content development while ensuring the final work reflects genuine industry knowledge, strategic thinking, and strong editorial judgment.
Requirements:
- Proven professional experience in copywriting or content creation within the North American healthcare industry.
- Strong understanding of healthcare audiences, customer pain points, and niche-specific messaging.
- Portfolio or writing samples demonstrating experience producing healthcare-related content. (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
- Excellent written English with strong grammar, structure, and attention to detail.
- Ability to develop persuasive messaging rather than simply produce generic informational content.
- Strong research and storytelling skills.
- Ability to adapt writing style across different healthcare brands and audiences.
- Comfortable working independently with minimal supervision in a remote environment.
- Reliable organization and ability to manage multiple client deliverables simultaneously.
- Must be 100% committed to working a full Monday to Saturday schedule with consistent availability during Canadian business hours.
- Seeking a permanent, long-term career opportunity with a desire to build a stable, long-term partnership with a growing team.
Preferred Qualifications:
- Experience with SEO-informed content strategy.
- Previous experience working with healthcare marketing agencies, consulting firms, clinics, or healthcare providers.
- Familiarity with conversion-focused landing pages and digital marketing copy.
- Proficiency in Mandarin or Cantonese is a strong advantage.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Note:
Please click the Apply Now button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
Reminder:
Apply directly to the link provided; you will be redirected to BruntWork's Career Site. You must apply using the link to complete the initial requirements, which include pre-screening assessment questions, a technical check of your computer, and a voice recording. APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.
Important Disclaimer:
BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email address through the Contact Us form on our official BruntWork website.
