Head of Social Media Marketing

Head of Social Media Marketing

Shelter Studios | Full time | Immediate start

Australia's leading agency for luxury hospitality is hiring. Shelter Studios works exclusively with the country's most beautiful places to stay, eat and escape. Coastal retreats, farm stays, alpine collections, chef-led dining rooms, wellness properties. Our clients are the ones people save to their camera roll and plan a year around, and our job is to make sure the world sees them properly.

This is not a volume agency. We take on a small number of properties and we go deep. The work is editorial, considered and held to a standard closer to a magazine than a content calendar.

The people who thrive here tend to be the people who go on to build something of their own. Several of the marketers who have come through Shelter Studios now run their own agencies. We think that is a good sign, not a problem. If you want to learn how a premium agency actually works, from creative direction through to content strategy and client relationships, this is the seat to be in.

The role

You own organic social across our luxury hospitality and accommodation clients. Strategy, creative direction, execution and results. You decide what each property should look and sound like online, then you make it happen, month after month, without the work ever feeling like it is on autopilot.

This is a senior role. You set the standard for every piece of organic content that leaves the agency, and you work directly with the founders, not through three layers of account management.

What you will own

• Organic social strategy for each client, from positioning and content pillars through to the monthly calendar.
• Creative direction and execution across Instagram, TikTok, Pinterest and Facebook, with a distinct focus on luxury and editorial-style storytelling.
• Short-form video that feels native to the platform and true to the property or restaurant. Stills turned into motion, reels built from existing libraries, and briefs for shoots when a client is ready for one.
• Captions and copy with a real voice. Every property sounds different, and none of them sound like a brochure.
• Trend research across luxury hospitality globally, and the judgement to know which trends suit a property and which ones would cheapen it.
• Community management that protects the brand and builds genuine connection with guests.
• Creator and influencer partnerships, from shortlisting and outreach through to briefing and making sure the content is worth the room night.
• Monthly reporting that tells clients what worked, what did not and what we are doing next.
• Ability to run a team of junior social media marketers within the agency.

These are non-negotiable

• Real experience running organic social for high-end and luxury hospitality, hotels or accommodation. You understand how this category speaks and, just as importantly, how it does not.
• Ability to take client's brand, imagery and a brief and execute on the vision without need for hand-holding.
• A genuinely creative and refined eye. Editorial aesthetic, strong instinct for composition, restraint and pacing. Everything refined, not cheap or like a template.
• Fluency in working with a client's existing imagery. Our properties have beautiful libraries. You need to build a month of content from them without it looking recycled.
• Strong short-form video skills. You edit your own reels and you know what makes someone stop scrolling.
• Content that is beautiful and performs. One without the other is a fail. We care about saves, shares, profile visits, enquiries and bookings, not just how the grid looks.
• A track record of growing accounts organically, with the numbers to show it.
• The confidence to push back on a client when an idea will not serve them, and the tact to do it well.

If your idea of content production is a Canva template with a serif font over a stock photo, this is not the role for you. We mean that kindly.

Preferred

Applicants who understand luxury storytelling and have worked within the luxury hospitality and accomodation space before will be preferred. If you can take a brief, client branding and imagery and turn this into repeatable, amazing content - you are exactly who we want.

Ability to handle branding and ad hoc creative work will be given clear preference. Logo refinements, collateral, decks, campaign identities, the things that come up when you work closely with founder-led businesses. Photography or on-location content skills are a bonus.

The practical bits

• Full time, across multiple accounts.
• Immediate start. We have the work waiting.
• You will work closely with our paid media lead, so organic and paid pull in the same direction.
• Fully remote.
• Very competitive salary range with bonuses based on performance.

How to apply

Email [Confidential Information]. Send us your work first. Links to accounts you have grown organically, reels you are proud of and the numbers behind them. A short note on the hospitality brands whose social you admire, and why, will tell us more than a cover letter will.